dataxu
This is a programmatic advertising platform that helps you to use your marketing data to create more efficient media investments and maximize your marketing ROI. It features unified data view, Active Analytics, as well as actions and engagements report delivered in one simple cloud platform. It offers OneView, a valuable tool that allows you to manage cross-device data, measurement, and targeting, with 100% control and visibility. DataXu is a TV advertisement streaming company under the Roku group of organizations. It provides consumer datasets to detect the targeted audience of the company effortlessly. Besides, the OneView Ad platform displays advertisements interactively and increase customer engagement. It evaluates the efficiency of the campaigns in both linear and Over-the-top telecast.
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dataxu Review and Overview
Advertising through television results in increased reachability as television is the most popular medium to transfer the data. But, segmenting the customer and reaching the appropriate audience requires a lot of effort and time. A tool that thoroughly analyzes customer behavior is in demand.
Increase the reachability
DataXu helps advertisers to promote their brand through OneView Ad. This platform provides various telecast options such as full-screen overlay videos, 15 and 30 spots. Besides, it makes the content interactive by inserting buttons that direct to the official company site. This approach drags the attention of the people and results in increased profits.
Intelligent Customer segmentation
DataXu comprises of a massive dataset containing the information of the customers from different sources. Organizations can use this data to detect customers who match their products. Also, it is possible to find a perfect channel for their promotions. DataXu partners with the third party to offer off-device advertisements.
Gain insights
DataXu furnishes analytical reports that describe the performance of the campaigns. It segregates the analysis based on different channels. The source of the telecast, such as linear and OTT, is also taken into consideration while evaluating. It detects the real-time OTT ad inventory to take action accordingly. Furthermore, the organization can control the frequency and range of streaming across desktop, mobile, and OTT television.
