dataxu
This is a programmatic advertising platform that helps you to use your marketing data to create more efficient media investments and maximize your marketing ROI. It featu... This is a programmatic advertising platform that helps you to use your marketing data to create more efficient media investments and maximize your marketing ROI. It features unified data view, Active Analytics, as well as actions and engagements report delivered in one simple cloud platform. It offers OneView, a valuable tool that allows you to manage cross-device data, measurement, and targeting, with 100% control and visibility. DataXu is a TV advertisement streaming company under the Roku group of organizations. It provides consumer datasets to detect the targeted audience of the company effortlessly. Besides, the OneView Ad platform displays advertisements interactively and increase customer engagement. It evaluates the efficiency of the campaigns in both linear and Over-the-top telecast.
Top dataxu Alternatives
MediaMath TerminalOne Marketing OS™
MediaMath's TerminalOne Marketing OS™ is an intelligent ad tech platform designed for optimal advertising performance across channels like CTV, DOOH,...
Acquisio
Acquisio provides an intuitive control panel for ad campaign management, allowing users to filter and sort account data to optimize...
Choozle
An omnichannel digital advertising platform, this software empowers advertisers and agencies to streamline media planning and buying. With access to...
AdEspresso by HootSuite
AdEspresso by HootSuite simplifies online advertising, allowing users to create and manage Facebook and Instagram campaigns from one intuitive platform....
Optmyzr
This powerful advertiser campaign management software streamlines the optimization, automation, and reporting of paid media campaigns. By leveraging insights and...
Salesforce Advertising Studio
Salesforce Advertising Studio empowers marketers to create and manage targeted advertising campaigns seamlessly across multiple channels. By leveraging first-party data...
Verizon Media DSP
Verizon Media DSP empowers marketers to leverage diverse data sets for exceptional advertising outcomes. With advanced tools and AI-driven insights,...
Amobee DSP
This advertiser campaign management software empowers brands to optimize their digital marketing strategies through advanced audience segmentation and real-time data...
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions offers robust campaign management software designed to enhance brand visibility and engagement with a professional audience. Users...
WideOrbit
A unified platform enhances media buying and selling, enabling companies to make informed decisions with a holistic data view across...
Criteo Dynamic Retargeting
Criteo Dynamic Retargeting empowers brands to re-engage potential customers with personalized video and display ads tailored to their shopping journey....
Xandr Invest
Microsoft Invest revolutionizes video advertising with a demand-side platform that emphasizes data-driven performance. It enables advertisers to reach diverse audiences...
Basis
With Basis Technologies, programmatic advertising streamlines the process from ad impression auctioning to serving targeted ads. By utilizing sophisticated Demand-Side...
Bannerflow
Effortlessly design, scale, and optimize HTML5 ads with a platform that integrates creativity, AI, and automation. Teams can produce ads...
Kenshoo
Kenshoo offers an innovative omnichannel demand-side platform that integrates over 100 publishers and retail media networks, providing users with unparalleled...
dataxu Review and Overview
Advertising through television results in increased reachability as television is the most popular medium to transfer the data. But, segmenting the customer and reaching the appropriate audience requires a lot of effort and time. A tool that thoroughly analyzes customer behavior is in demand.
Increase the reachability
DataXu helps advertisers to promote their brand through OneView Ad. This platform provides various telecast options such as full-screen overlay videos, 15 and 30 spots. Besides, it makes the content interactive by inserting buttons that direct to the official company site. This approach drags the attention of the people and results in increased profits.
Intelligent Customer segmentation
DataXu comprises of a massive dataset containing the information of the customers from different sources. Organizations can use this data to detect customers who match their products. Also, it is possible to find a perfect channel for their promotions. DataXu partners with the third party to offer off-device advertisements.
Gain insights
DataXu furnishes analytical reports that describe the performance of the campaigns. It segregates the analysis based on different channels. The source of the telecast, such as linear and OTT, is also taken into consideration while evaluating. It detects the real-time OTT ad inventory to take action accordingly. Furthermore, the organization can control the frequency and range of streaming across desktop, mobile, and OTT television.
Company Information
- Company: DataXu
- Country: United Kingdom
