Dataxu

Dataxu

By: DataXu, Inc.

This is a programmatic advertising platform that helps you to use your marketing data to create more efficient media investments and maximize your marketing ROI. It features unified data view, Active Analytics, as well as actions and engagements report delivered in one simple cloud platform. It offers OneView, a valuable tool that allows you to manage cross-device data, measurement, and targeting, with 100% control and visibility. DataXu is a TV advertisement streaming company under the Roku group of organizations. It provides consumer datasets to detect the targeted audience of the company effortlessly. Besides, the OneView Ad platform displays advertisements interactively and increase customer engagement. It evaluates the efficiency of the campaigns in both linear and Over-the-top telecast.

From: USA Web Visibility: 52.88%
Based on 1 Vote
Top Dataxu Alternatives
  • Acuity
  • The Trade Desk
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  • Millennial Media
  • BrightRoll
  • Fiksu
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  • AdGear
  • RadiumOne
  • Specific Media
  • Accordant Media
  • Taykey
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Top Dataxu Alternatives and Overview

1

Acuity

Acuity is a programmatic marketing platform with real-time data optimization, brand safety technology, and screen agnostic platform.

By: AcuityAds Inc. From Canada
2

The Trade Desk

The Trade Desk provides media buying platform with omni-channel buying capabilities designed specifically for the most sophisticated advertisers.

By: The Trade Desk, Inc. From USA
Based on 15 Votes
3

AppNexus

AppNexus provides independent DSP advertising software for businesses, which helps you to maximize the effectiveness of your ad campaign, investment, and monetization.

By: AppNexus Inc. From USA
4

Turn

Turn provides digital hub technology for marketers, which helps you to maximize the success of your ad campaign with combination of integrated platforms, powerful technology, and one ecosystem.

By: Turn Inc. From USA
5

IgnitionOne

IgnitionOne provides integrated media buying platform that helps to handle complex marketing data with simplified marketing technology.

By: IgnitionOne, Inc. From USA
6

Millennial Media

Millennial Media provides mobile advertising solutions for performance marketers, brands, and agencies, with targeting, creative ad formats, and measurement.

By: Millennial Media Inc. From USA
7

BrightRoll

The software helps you to reach the largest audience base, gain insights on your customersí...

By: BrightRoll Inc From USA
8

Fiksu

The software offers various benefits, including marketing goal achievement, premium inventory, fraud protection, and DMP...

By: Fiksu, Inc. From USA
9

Avazu

The Avazu Mobile DSP allows you to buy advertising for various mobile platforms, with 100%...

By: Avazu Inc. From China
10

AdGear

It offers various features, including full-tunnel attribution, real-time reporting, rich media advertising, cross-device and cross-channel...

By: AdGear Technologies Inc. From Canada
11

RadiumOne

It features data management platform, demand side platform, patented audience amplification algorithm (ShareGraph), and real-time...

By: RadiumOne, Inc. From USA
12

Specific Media

It offers various advertising solutions, including people-based advertising, cross-device advertising, TV targeting, offline verticals, and...

By: Specific Media LLC From USA
13

Accordant Media

It offers various programmatic media channels, including display, video, mobile, social, email, in-stream audio, out-of-home...

By: Accordant Media, LLC From USA
14

Taykey

The software works in five steps: build your audience, detect trends, connect accounts, manage campaigns...

By: Taykey Inc. From USA
15

Buyer Cloud

The software helps you to build brand awareness, find new customers, target specific individuals, and...

By: The Rubicon Project, Inc. From USA

Dataxu Review and Overview

Advertising through television results in increased reachability as television is the most popular medium to transfer the data. But, segmenting the customer and reaching the appropriate audience requires a lot of effort and time. A tool that thoroughly analyzes customer behavior is in demand.

Increase the reachability

DataXu helps advertisers to promote their brand through OneView Ad. This platform provides various telecast options such as full-screen overlay videos, 15 and 30 spots. Besides, it makes the content interactive by inserting buttons that direct to the official company site. This approach drags the attention of the people and results in increased profits.

Intelligent Customer segmentation

DataXu comprises of a massive dataset containing the information of the customers from different sources. Organizations can use this data to detect customers who match their products. Also, it is possible to find a perfect channel for their promotions. DataXu partners with the third party to offer off-device advertisements.

Gain insights

DataXu furnishes analytical reports that describe the performance of the campaigns. It segregates the analysis based on different channels. The source of the telecast, such as linear and OTT, is also taken into consideration while evaluating. It detects the real-time OTT ad inventory to take action accordingly. Furthermore, the organization can control the frequency and range of streaming across desktop, mobile, and OTT television.

Company Information

Company Name: DataXu, Inc.

Company Address: 281 Summer Street 4th Floor, Boston, MA, USA

Founded in: 2006

Top Features

  • Programmatic Advertising Platform
  • Efficient Media Investments
  • Maximize Marketing Systems
  • Unified Data View
  • Active Analytics
  • Simple Cloud Platform
  • Cross-Device Data & Measurement
  • Marketer-Aligned Data
  • Pre-Bid View-ability Solutions
  • Agnostic Data & Analytics
  • Leverage Programmatic Technology
  • Market-Driven Solution