Datorama

Datorama

Datorama, now part of Salesforce Marketing Cloud, centralizes marketing data from diverse channels, enabling brands and agencies to unlock actionable insights. Its AI-driven connectors streamline data integration, providing real-time performance analytics through customizable dashboards. Marketers can optimize campaigns effectively, enhancing ROI by swiftly identifying what works and what doesn’t.

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Top Datorama Features

  • Centralized marketing data platform
  • Real-time campaign optimization
  • AI-powered insights and recommendations
  • Customizable visual dashboards
  • Expansive library of marketing APIs
  • Automated data cleansing and modeling
  • Cross-channel performance analysis
  • Instantaneous data capture from multiple sources
  • Integration with Salesforce Marketing Cloud
  • Support for diverse data types
  • Seamless reporting for agencies
  • Machine learning capabilities
  • KPI-based dashboard customization
  • Critical alerts for performance issues
  • Holistic view of marketing efforts
  • Enhanced ROI tracking
  • Integration with 1st party CRM data
  • Scalable for large enterprises
  • Prebuilt workflows for media budgeting.