Dianalytics
Dianalytics is an adaptive web-based platform designed to measure in-store traffic and shopper behavior in real time. It segments shoppers by gender and age, analyzing purchase processes and decisions. This enables retailers to define performance indicators for products and categories while respecting consumer privacy through non-invasive technology.
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Top Dianalytics Features
- In-store reality mining
- Real-time shopper segmentation
- Non-invasive behavior tracking
- Purchase decision modeling
- Audience measurement for DOOH
- Category-specific performance indicators
- Age and gender analytics
- Long-term shopper behavior models
- Privacy-compliant data analysis
- Automated audience analysis
- Interaction monitoring with products
- Out-of-stock measurement
- Adaptive web-based platform
- Flow measurement in-store
- Shopper journey mapping
- Comprehensive marketing insights
- Enhanced shopping experience metrics
- Visual analytics for decision-making
- Customizable reporting tools
- Integration with existing systems.
