Focus 1st
This innovative CMA software transforms the real estate landscape by integrating sold data with crucial market dynamics like timing and competition. Focus 1st enables agents to produce visually compelling graphs that clarify market conditions, empowering them to effectively address client concerns and accurately determine home values, leading to faster closings.
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Top Focus 1st Features
- Customizable client experience
- Competitive market analysis
- Timely market value assessment
- Easy-to-understand graphs
- Pricing based on momentum
- Integration with MLS data
- Real-time market condition updates
- Video walkthroughs for training
- Comprehensive resource library
- Forecasting home selling times
- Dynamic candlestick graphs
- Simple report templates
- Client communication enhancements
- Real Estate Reviews integration
- User-friendly Excel macros
- Support for 600+ MLS areas
- Multi-device compatibility
- Subscription-based access
- Continuous software updates
- Expert pricing mastery classes
