FreeWheel Beeswax
Beeswax is a premier buying platform that empowers users with unified workflows and unmatched data access. With customizable options and log-level granularity, it allows for precise campaign management, enabling users to optimize bidding strategies and track performance across channels. The platform fosters transparency and control, making programmatic advertising intuitive and effective.
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Top FreeWheel Beeswax Features
- Unified user interface
- Customizable workflows
- Log-level data granularity
- Intuitive data visualizations
- Cross-channel reporting
- Tailored campaign management
- Prioritized bidding strategies
- Seamless programmatic integration
- Premium curated inventory access
- Single-tenant architecture
- Full ownership of strategy
- Custom optimization technology
- Transparent performance insights
- Bid modifiers for control
- Multivariate optimization capabilities
- Flexible KPI optimization methods
- Easy algorithm implementation
- No black box approach
- Proprietary data integration
- Engineering resource friendly
