Fullpath
Fullpath revolutionizes the automotive landscape by unifying dealership data into one seamless platform, optimizing first-party information with advanced AI capabilities. This integration enables dealers to create precise shopper profiles, automate personalized marketing campaigns, and engage in-market customers at every sales funnel stage, ultimately enhancing customer experiences and driving sales growth.
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Top Fullpath Features
- Unified shopper profiles
- AI-driven marketing automation
- Real-time data updates
- Identity resolution technology
- Automated personalized email campaigns
- Hyper-specific audience segmentation
- Comprehensive customer journey insights
- Integrated data from multiple sources
- Open API for data integrations
- Targeted digital ad execution
- VIN-specific marketing campaigns
- Automated service engagement campaigns
- Data-driven performance optimization
- Centralized data management
- Hyper-personalized website experiences
- Siloed data consolidation
- Fully compliant data security
- Granular filtering capabilities
- Pre-populated audience lists
- Cost-effective marketing solutions
