GazeInsight
This innovative computer vision software transforms any standard webcam into an accurate eye-tracking device, empowering researchers to analyze consumer behavior remotely. With advanced machine learning capabilities, it captures precise eye movement data, facilitating UX research across various platforms. Researchers can effortlessly obtain actionable insights into user engagement and brand perception globally.
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Top GazeInsight Features
- Webcam-based eye tracking
- Remote usability testing
- High-precision tracking
- Supports desktop and mobile
- Immediate access to results
- Global participant recruitment
- Natural testing environment
- Cloud-based platform
- Evidence-based design insights
- Auto-generated heat maps
- Mouse movement tracking
- Customized survey questions
- Fast turnaround results
- Cost-effective research solution
- Comprehensive consumer behavior analysis
- Multi-content compatibility
- Easy material uploads
- Quick participant calibration
- Identifies customer engagement drivers
- Uncovers advertising weaknesses
