Google Ad Exchange (AdX)
The Google Ad Exchange (AdX) within Google Ad Manager empowers users with the ability to manage and optimize their ad inventory effectively. By granting the "Ad Exchange" permission, users can access features such as defining orders, viewing experiments, and managing pricing rules, enhancing their advertising strategy and overall performance.
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Top Google Ad Exchange (AdX) Features
- Ad Exchange user permissions
- Unified pricing rules
- Access to Ad Exchange interface
- Manage inventory effectively
- View Ad Exchange experiments
- Edit Ad Exchange experiments
- Billing section access
- Open Auction inventory management
- Create and edit user roles
- Mediation tag management
- Pricing and branding controls
- Custom user role copies
- Real-time auction insights
- Ad Exchange performance metrics
- Payment information visibility
- Enhanced inventory protections
- Integrated reporting tools
- User role activation guidance
- Experiment tracking capabilities
- Marketplace inventory access
