Growth Channel AI
Geofencing with Events IQ enhances the Growth Channel AI platform, allowing marketers to pinpoint and engage niche audiences through location data. Users can seamlessly optimize campaigns across various digital channels, including Connected TV and programmatic display, while building custom audiences and measuring campaign effectiveness both online and offline.
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Top Growth Channel AI Features
- Geofencing with Events IQ
- Real-time location targeting
- Niche audience identification
- Custom audience creation
- First-party data building
- Seamless DSP and SSP integration
- Multi-channel advertising support
- Programmatic display benchmarks
- Performance optimization tools
- Impact measurement online/offline
- Engaging Connected TV content
- Interactive digital strategy
- AI-driven customer profiling
- Flexible budget management
- Targeting based on visit history
- Offline event attendance tracking
- Versatile creative strategies
- Comprehensive advertising analytics
- Direct activation of personas
- Cross-channel ad performance insights
