Top Gupshup Alternatives

Communication platforms are now available in abundance, with each one having a little more influence in each part of the world. Platforms like WhatsApp and Facebook can, thus, be used extensively for marketing, engagement, and customer service purposes. These are cheap to use and very reliable too. GupShup is a platform that helps make marketing and engagement through these channels even cheaper through its robust API and varied marketing solutions.

A developer-friendly WhatApp API

GupShup solutions involving marketing usually involve a lot of WhatsApp usage, due to its versatility and extensibility as a whole. It provides a WhatsApp API that can be customized in any manner to create a chatbot as the company wants for its customers. It involves a little bit of development effort, which is actually negligible as the API itself is unbelievable flexible, and easy to learn. Additionally, the API is utilitarian enough to be integrated into a company's current digital infrastructure with little effort. The API has extensive support for notifications and manual handling, along with automatic user management features.

A readymade solution for quicker revenues

GupShup also offers pre-designed solutions that do not require additional developer input for being customized or deployed, making them ideal for smaller businesses. This is the WhatsApp Customer support tool, and it is an accessible and compelling addition to any company's marketing and customer support framework. The platform is equipped with a simple GUI dashboard that offers quite some degree of customization to the user, mostly involving some of the lesser-known features of the WhatsApp API. It is also exceptional in a way that multiple customer support professionals can handle the system for a distributed and better engagement capability.

More channels to explore

GupShup also works with several other channels, including some up-and-coming ones, through its Single API. This API can also be used to create personalized and interactive Rich Communication Service messages. All these channels are further connected to an analytics platform that can be used to gather insights about the rate of delivery, read rates, and other crucial engagement status information.