Used by more than 25000 businesses and individuals, the platforms allows to connect Instagram as well as Facebook marketing solutions. The platform also offers many free tools. Iconosquare is Limoges, France based social media management and analytics platform focusing on Instagram and Facebook.
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Iconosquare Review and Overview
Iconosquare is a website used to analyze a user’s or organization’s Instagram account. It provides stats regarding how followers or users interact, helps in managing the account, and sets a perfect schedule to get most views on posts or stories. Presently it is being used by more than 25,000 agencies with some big names like – H&M, Hilton, IKEA, Loreal, Lufthansa, National Geographic, and Premier League.
Iconosquare provides deep insights and most interactive analytics which let users and agencies take the right actions. The analytics service provided by Iconosquare includes performance and reach of your normal posts vs. the performance and reach of the promoted posts, including the analysis of impact by particular tags and mentions. It also provides statistics and engagement related to Instagram Stories, a feature that ‘s absent in most of the Instagram management apps and websites.
Iconosquare is a big helping hand when it comes to publishing the posts as well. Ever faced a situation where you realized that the time you post on Instagram makes the difference in the number of likes and comments you receive? Iconosquare understands this algorithm and posts the content on optimal time (including stories), all by itself, to gain maximum user engagement.
Furthermore, it provides agencies and users with an option to store images within the inbuilt library so that they can be directly used for a post from there. The best part about all of this is that you also get to see a preview of how your Instagram account will look like once scheduled content gets posted.
Apart from Analytics and Publishing, Iconosquare also helps in Monitoring the Instagram account. It helps an agency, or a user to keep track of the posts they’ve been mentioned in or even keeping an eye on the competitors’ growth and devising the next social strategy accordingly.
Iconosquare also comes with some useful additional features like Community Analytics (to see what age group, gender, and from what place do most users interact), Hashtag suggestion and tracking, and saving captions for scheduled posts which make it a perfect Instagram marketing tool for any user or organization.
Company Name: TRIPNITY SAS
Founded in: 2011