Keen
Keen’s marketing mix modeling software empowers brand marketers to transition from manual estimation to data-driven decision-making in real-time. By seamlessly connecting investment data and simulating strategies, it enhances budget optimization and reveals untapped revenue opportunities, ensuring efficient allocation across channels to maximize marketing effectiveness and ROI.
Top Keen Alternatives
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Cloudera Enterprise
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IntelliFront BI
IntelliFront BI offers seamless automation for Tableau and Power BI reports, enabling users to effortlessly schedule and distribute reports to platforms like Slack, Teams, and Google Drive.
Knowi
Knowi is a powerful Business Intelligence software that transforms raw data into actionable insights and foresights.
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Top Keen Features
- Real-time investment adjustments
- Advanced predictive modeling
- Marketing elasticity engine
- Seamless data integration
- User-friendly interface
- No data scientist needed
- Historical measurement integration
- Prescriptive planning capabilities
- Budget optimization across channels
- Incremental revenue tracking
- Cross-brand budget splitting
- Simulated investment scenarios
- Flexibility for dynamic strategies
- Transparent annual pricing model
- Comprehensive client support
- Automated performance insights
- Adaptable to market shifts
- Multi-channel performance forecasting
- Data-driven decision making
- Continuous optimization of marketing spend
