LiveRamp Safe Haven
LiveRamp Safe Haven is a privacy-first Data Collaboration Platform designed for enterprises to enhance data utility. By enabling secure partnerships and audience building, it transforms first-party data into actionable insights. With over 600 integrations, marketers can leverage diverse data sources, optimize measurement, and generate meaningful customer experiences without compromising privacy.
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Top LiveRamp Safe Haven Features
- Privacy-first data collaboration
- Configurable collaboration capabilities
- Audience data preservation
- 600+ turnkey integrations
- Enhanced audience understanding
- Advanced measurement reports
- Incrementality-focused measurement
- Closed-loop measurement capabilities
- Journey analytics insights
- Revenue impact analysis
- Event-level conversion tracking
- Safe data unification
- Predictive model development
- Micro-segment creation
- Authenticated audience reach
- Cross-platform audience engagement
- Privacy-compliant use cases
- Timely experience delivery
- Data management simplification
- Retailer partnership enhancement
