Lob
The 2025 State of Direct Mail Report reveals how leading brands are revolutionizing their marketing strategies by automating direct mail processes for enhanced personalization and remarkable ROI. With advanced features like precise geocoding and the Residential Delivery Indicator, businesses can efficiently target their audience and optimize mailing efforts in real-time.
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Top Lob Features
- Direct mail automation
- Intuitive platform interface
- Data-driven mail campaigns
- Fast mail dispatch
- Action-oriented direct mail
- Conversion tracking integration
- Precision audience targeting
- CASS metadata access
- Residential Delivery Indicator
- Advanced geocoding capabilities
- Address accuracy correction
- Intelligent API integration
- Seamless data enhancement
- Real-time address validation
- RESTful API architecture
- Enhanced personalization options
- Comprehensive ROI analytics
- Efficient mail volume management
- Deep audience engagement strategies
- Multi-industry applicability
