Top Matomo Analytics Alternatives and Overview

Website analytics plays a crucial role in determining your business growth. It provides you with all the information required to strengthen your marketing strategy. You can get acquainted with your customers' age, gender, and product interests. You can also see from which sources they are coming to your site (source of traffic). With all these details, you can furnish a full-fledged marketing strategy to flourish your business and reach a broader audience. Matomo Analytics is a leading name in this field, helping you with the exact information to customize your content as per customers' needs!

Behavioral analysis

You can get a complete review of delicate details, such as the most viewed webpage on your website, or the most viewed content of your website. If the essential content results with less traffic, you need to fix it at another place where it could be more engaging. You can also analyze details via visual charts and reports.

Tracking the traffic

With Matomo analytics, you can group your customers in segments, depending on the exact date at which customers arrive at your website (these groups are called 'cohorts'). You can then compare their visits and understand in what areas your website engagement needs to be improved. There are other filters available also, for segmenting the customers according to some other criteria. All these filters help to increase your conversion rates and business growth too.

Session Recordings

There is nothing better than viewing the customer's visit yourself. You can set this feature on for critical webpages and analyze the customer's every move, where they are headed first, what distracts them, and what attracts them the most. You can replay these recordings as often as possible and prepare the best strategy needed for more growth rates.

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Founded in: 2008