NielsenIQ SmartStore
NielsenIQ SmartStore enables businesses to delve into shopper behavior through immersive 360-degree virtual store simulations. By mirroring in-store experiences, it uncovers the motivations behind purchases, allowing effective store designs. This innovative tool empowers teams to test and refine product placements without disruption, ultimately enhancing sales and customer satisfaction.
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Top NielsenIQ SmartStore Features
- 360-degree immersive simulations
- Remote testing system
- Shopper behavior insights
- Cross-functional team collaboration
- Virtual reality store design
- Data-driven merchandising strategies
- Customizable success metrics
- E-commerce integration support
- Disruption-free testing environment
- Realistic store environments
- Insights on changing shopper trends
- Quick prototype development
- Enhanced product placement analysis
- Aisle and department optimization
- Cost-effective research solutions
- Unique shopper experience design
- Influencer support for retailers
- Transformative CPG/FMCG research
- Tailored solutions for unique situations
- In-depth customer experience focus
