Northcutt
Northcutt Consulting Group provides inbound marketing services, tools and resources to businesses wanting to increase their reach to their audience through online marketi... Northcutt Consulting Group provides inbound marketing services, tools and resources to businesses wanting to increase their reach to their audience through online marketing. It covers search engine optimization, content marketing, social media management and outreach PR under inbound marketing services. Campaign results are analyzed accurately helping businesses to make informed strategic decisions. Enterprises can choose from their set of service plans which can be further customized as per their requirements. It also provides a number of free tools including those for keywords, linking, source code, multi-site rank checking, and search engine.
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Northcutt Review and Overview
Immediately after Google’s Bert update was rolled out last October, at least a dozen websites came up with articles on ways to optimize content according to BERT. While all that one needed to do was keep calm and do things as they were initially planned.
None of these articles made much sense but still, some folks got swayed by them. That is how the SEO community is as of now. Full of information and misinformation, in equal measure.
Why Northcutt?
SEO is essential to digital marketing but there is one more aspect that is equally essential. And that is the folks who manage SEO. Delivering great SEO results isn’t everyone’s cup of tea. It requires the right mix of skill, expertise and experience.
Northcutt, the SEO solution provider for cloud and e-commerce clients, possesses these attributes to deliver results that create an impact on the client’s business. What makes the folks at Northcutt unique is their vast experience in the SEO domain.
Features and the four-layer approach
The experience equips them with the ability to understand and analyse the ever-changing rules and norms of the SEO world and shape their strategies and approach accordingly. The extensive list of services that Northcutt offers includes services such as competitive SEO analysis, website migrations, ADA compliance auditing, website performance audits etc.
Northcutt approaches any SEO project with a four-layered approach. The four layers are strategy, substance, relationships and exposure. Strategizing involves audience and keyword research, SEO audits, optimizing the conversion funnel and deriving insights with the help of analytics.
Substance involves the formulation of an effective content marketing strategy that can deliver the intended results. It also involves the creation of content in the form of blogs, press releases, case studies and e-books according to the strategy blueprint.
The relationship aspect involves active engagement with the target audience to understand their perception of the delivered content and brand. The understanding further helps in modifying the content strategy to better suit the target audience. The exposure aspect involves off-page optimization activities like build backlinks, audits, editorials, affiliate marketing and much more.
Company Information
- Company: Northcutt Consulting Group, LLC.
- Country: United States
