Top ObservePoint Alternatives

Today, everywhere you hear how crucial data is for businesses. Sure, they help you understand your customers’ behavior and let you conduct your business at ease. But with a bulk amount of data in your hand, you also need to make sure that your data is accurate. There’s no point if you can’t have trusted data, right? You need to validate it to ensure that you have actionable insights to make better decisions and strategize effective campaigns. ObservePoint offers an automated platform for collecting and verifying data so that all your cross-departmental teams have complete confidence in the data quality. 

Ensure data quality and accuracy

Tagging errors, including unauthorized tags, duplication, and missing one, are quite common when dealing with data in bulk. With WebAssurance, you can set up regular audits across your digital channels to hunt for data discrepancies and work on the potential erroneous ones. It also simulates all user activities and ensures all the paths in your workflow are functioning without any fault. The AppAssurance from ObservePoint also helps in aggregation of only accurate data by cross-checking all MarTech SDKs and analytics.    

Capture the entire customer journey with ObservePoint

JourneyStream helps you produce a unified data set by collecting data from points across the consumer journey. It is a marketing storehouse that keeps all the information captured from online and offline interactions with your customers. The TouchPoint solution helps in standardizing data and carefully monitoring all metadata in these interactions.

Collect data in real-time to drive ROI