Optima

Optima

Optima provides actionable insights into traveler origins and timing, leveraging global data to highlight inbound demand driven by local events. It enables hotels to track competitive rates across 800+ channels, identify revenue leakage, and optimize pricing strategies. The platform also delivers personalized notifications and historical rate trends, helping maximize RevPAR.

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Top Optima Features

  • Traveler origin insights
  • Local event demand analysis
  • Real-time competitive rate shopping
  • Disparity tracking for revenue protection
  • Brand violator revenue alerts
  • Upcoming demand date identification
  • Top source market identification
  • Accurate ATF demand reports
  • Comprehensive 800+ channel coverage
  • Historical rate trend analysis
  • Focus date revenue insights
  • Violating OTA and Meta insights
  • Disparity identification via test bookings
  • Personalized rate notifications
  • Optimized RevPAR insights
  • Digital spend ROI improvement
  • Customizable shopping schedules
  • CompSet management capabilities
  • Location-based competitor search
  • REST-based data integration