Percolate
Percolate empowers organizations to streamline complex marketing programs by standardizing workflows and production schedules. It enables teams to track deliverables agai... Percolate empowers organizations to streamline complex marketing programs by standardizing workflows and production schedules. It enables teams to track deliverables against milestones, ensuring all necessary steps are followed for creating marketing materials. By mirroring organizational structure, it enhances content production capacity and visibility, effectively impacting overall marketing operations.
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Percolate Review and Overview
Content marketing has gone beyond the levels it was before the advent of modern-day technology. It can be managed via a single setup, and your content can be marketed across various media like Social Media, emails, apps, and other advertisements.
Out of many such marketing products, Percolate is one of the leading providers of these services. In 2011, it was started to improve the branding of businesses via web and mobile technology, and a complete content marketing platform. It has been trusted by famous brands like Cisco, Mazda, Levi, EA, and many more. The core integrations that Percolate supports are Adobe Experience Manager, Eloqua, G-Suite, Office 365, Site core, and WebDAM.
Build Marketing Plans and Coordinate Campaign Production
This section deals with making marketing plans and strategies. It has incorporated the use of integrated campaigns to model and visualizes marketing plans with different channels, teams, and products. Campaign Planning in it helps to create a sharable schedule, alerting on important deadlines as well as milestones. It also manages inbound requests.
Coordinating Campaign Production is another part of Percolate plans. We can manage marketing projects, tasks, and schedules from here too. The campaign dashboard offers most data of tasks, current projects, their progress, and also provides calendaring system giving a UI friendly insight into all activities and projects per month.
Manage Content in Action and Digital Assets
Content Management allows you to control the assets and content library. The current status and deadline of each content can be viewed too. Kanban Boards are also available for flexible content management. DAM(digital assets management) tools are also present with other integrations, helping to improve content quality, delivery, and coordination, along with the Migration of DAM and other Metadata features.
Marketing Impact and Enterprise Scaling
The centralized dashboard and metadata collection over a single interface allows exploring the different results of different marketing aspects. It provides services via Process Analytics and Operational Analytics. Every product feature can be made accessible over enterprise-level via the use of teams, access permission, secure roles and access, and protected logins.
Overall, Percolate has received worthy recognition from many marketing giants, due to its enhanced content marketing services with planning, production, asset/content management, and top-class integrations. Percolate has been acquired by Seismic, another leading marketing solutions provider, which makes it one of the best content marketing solutions.
Company Information
- Company: Seismic
Top Percolate Features
- Integrated campaign management
- Workflow standardization tools
- Milestone tracking systems
- Customizable production schedules
- Marketing material approval steps
- Operational rigor enhancements
- Team collaboration features
- Organizational structure mirroring
- Content performance reporting
- Scalability for content production
- Comprehensive content planning tools
- Automated deadline reminders
- Cross-team visibility dashboards
- Resource allocation optimization
- Real-time campaign adjustments
- Content asset management
- Analytics for marketing impact
- User-friendly interface design
- Centralized marketing repository
- Multi-channel content distribution