Top Postmark Alternatives and Overview

Postmark is an online tool for the transactional email category that ensures that transactional email gets to the inbox in time that is delivered to billions of companies of various sizes. It is an email service provider that is focused exclusively on transactional email delivery. It restricts the entry of bulk promotional emails by maintaining the best delivery reputation in the industry. With the help of postmark, all the customers receive stellar support and an incredible delivery at no other additional costs. It further helps to deliver and track the transactional emails for various applications. The services offered are scalable and in a carefree environment that tracks the statistics of the number and processed ones. The implementation is easy and is primarily used in the developmental process that particularly requires an email to be tracked or sent. Postmark, is thus suited for all the simple and diverse solutions.

Administration

This feature includes template creation which is the process for administrators to create personalized email templates from scratch or incorporate or leverage the existing templates. The present template availability allows the administrators to construct their own emails as per the quantity and quality of preset email templates. Customer unsubscribe is used to customize the unsubscribed templates, handler, and tracking. Email segmentation is used to segment the transactional emails based on their own purposes. Besides that, detailed server logs are used for tracking and debugging mail server activity. Additionally, the notifications alert the administrators where ever the preset event occurs. Tracking and reporting track the emails sent and at what delivery rates. At last, it combines and compiles them all into standard reports. However, the most important performance and reliability are observed to check if the emails are consistently received and the software performs reliably.

Integration platform

Webhooks are integrated into emails to signal the email status that is sent, bounced or opened. Event tracking API is used to track the status of the emails. Other than that, spam filter testing is used to ensure that email doesn’t go to the recipient’s spam folder and otherwise an unnoticed mail. The customer tracking domain holds the ability to define a custom domain from which the emails are sent. Multiple domains and documentation are used to send emails from multiple domains by ensuring the availability and quality of documentation for API, code library, implementation and set up. Sender reputation management and enterprise scalability allow the platform to manage individual domain reputations. Senders with good sending practices are in fact not penalized based on sending practices of others. Enterprise scalability provides infrastructure features to allow scaling for large or big organizations.

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