PulsePoint
Leveraging real-time data, PulsePoint transforms healthcare marketing by integrating digital determinants of health with real-world insights. Their advanced technology platforms enable seamless predictive analytics and programmatic automation, empowering marketers to effectively reach target audiences and optimize engagement while providing publishers with actionable insights that enhance revenue potential.
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PulsePoint Review and Overview
We reside in a world of cutting-edge technology and world-class innovation. When technology ventures into the medical world, it comes as a boon to improve health outcomes by identifying health patterns and traits among consumers. The future of the healthcare sector lies in an amalgamation of health and programmatic marketing solutions. PulsePoint is one such leading solution that empowers you to sort through millions of data points to reach your customers in microseconds, right when they need you. It provides you with all the tools you need for a successful digital health campaign.
A programmatic platform for your healthcare brand
PulsePoint is an end-to-end platform that accelerates data and programmatic technology so that you can deliver healthcare content that is contextual, personalized, and meaningful. Experts at PulsePoint have designed the platform to cater to health marketing in adherence to the standards of HIPAA, DAA, NAI, and MLR. Data across the web holds immense opportunities, and PulsePoint assists your team in realizing that power. You get a comprehensive view of all campaigns, based on which you can investigate, analyze, monitor, and make intelligent decisions to increase the impact of your health campaign.
Find and engage with your audience
PulsePoint offers proprietary data targeting solutions and audience planning tools to upscale the performance of your online campaigns. It lets you target and filter your audience across 1.3 million HCP profiles and around 90% of the US population. Build a new customer base by displaying audio-video content across thousands of health publishers, both in the endemic and non-endemic fields. Get a comprehensive overview of what is happening in the market, all in real-time. Use the audience and content insights throughout the campaign to optimize your search them, adding to it the advancements of programmatic reach.
Interprets all hard-to-read signals of your customers
With over 3500 condition populations, you can expect PulsePoint to interpret and understand all customer journey related signals accurately. PulsePoint allows you to target using existing keywords or condition keywords in the MeSH (Medical Subject Headings) domain. You can also use the behavioral targeting technique that identifies your audience through contextual signals from a webpage. Study the condition models as the platform keeps updating itself with data points regularly.
