Recast
Recast empowers businesses to optimize their marketing performance through a robust platform that integrates advanced Causal MMM and Recast GeoLift. This solution enables teams to meticulously plan, validate, and refine their strategies, ensuring transparency and accuracy with rigorous validation tools, real-time insights, and automated forecasting, ultimately enhancing ROI and reducing wasted spend.
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Top Recast Features
- Causal MMM model building
- Seamless lift test calibration
- In-platform validation tools
- Glass box transparency
- Published model documentation
- Real-time performance adjustment
- Confidence intervals for ROI
- Saturation curve analysis
- Marginal ROI tracking
- Automatic forecasting tools
- Incrementality measurement for channels
- Budget optimization across media
- Privacy-friendly attribution
- SOC 2 compliance
- Meta Measurement Partner badge
- PhD-level statistical expertise
- Comprehensive measurement platform
- Reduction of wasted spend
- Incrementality system rigor
- Historical performance tracking
