RollWorks
RollWorks empowers B2B organizations to enhance their account-based marketing (ABM) strategies, driving higher engagement, improved win rates, and larger deal sizes. By utilizing firmographic data and intent signals, the platform efficiently targets specific accounts across multiple channels, ensuring aligned messaging for marketing and sales as prospects move through the pipeline.
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Top RollWorks Features
- Target account prioritization
- Multi-channel engagement tracking
- CRM and MAP integration
- Intent data utilization
- Real-time messaging updates
- Firmographic data analysis
- Enhanced sales and marketing alignment
- Tiered account nurturing
- Customizable target account lists
- Performance tracking and analytics
- Automated campaign management
- Cross-device marketing capabilities
- ROI measurement tools
- Cost-effective ad spending
- Inbound traffic conversion strategies
- Pipeline progression insights
- Scalability for enterprise needs
- User-friendly dashboard interface
- Comprehensive reporting features
- Customer segmentation tools
