Second Measure
Transaction data analytics from Second Measure, now accessible via Bloomberg Data License, empower quants and research analysts with rich insights into consumer behavior. By analyzing billions of purchases, users can examine performance trends of thousands of companies, enabling informed investment decisions and real-time assessments of market dynamics and competitive positioning.
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Top Second Measure Features
- Daily transaction data updates
- Comprehensive consumer behavior insights
- Integration with Bloomberg Terminal
- Anonymized shopper data analysis
- Real-time exploration dashboard
- Benchmarking against competitors
- Sales trends visualization
- Short data lag delivery
- Deep dive into private companies
- Customer lifetime value tracking
- Multi-channel performance breakdown
- Location-based performance analysis
- Insights from billions of purchases
- Consumer churn analysis
- Self-service analytics platform
- Early sales performance indicators
- Support for unexpected inquiries
- Tailored insights for investors
- Continuous access to market data
- Enhanced decision-making support.
