Sharethrough
Sharethrough is native advertising platform which helps the web evolve beyond disturbing advertisements. It helps publishers in managing their native advertisement strategy right from the selling point to measurement and delivery. It is all-in-one content discovery software for app developers, advertisers and publishers. This platform can be used for native monetization, video advertising, advertising automation, mobile advertising, mobile monetization, content distribution, native advertising and many more things.
Top Sharethrough Alternatives
- Gravity
- Revenue
- Nativo
- Outbrain
- MGID
- Hexagram
- Native Ads
- Revcontent
- Content.ad
- Shareaholic
- plista
- ADYOULIKE
- Adblade
- Dianomi
- Engageya
Top Sharethrough Alternatives and Overview
Gravity
Gravity, a well-known content discovery platform has users’ interests as its foundation.
Revenue
Revenue is one of the leading native advertising platforms that offer easily customizable, in-stream advertising for the internet.
Nativo
Nativo is a native advertising platform which serves brand content to publishers and marketers for matching the feel and look of their publications.
Outbrain
Outbrain is a leading content discovery program which brings relevant, personalized video, online and mobile content to different types of audiences.
Hexagram
Hexagram is native advertising platform which helps plenty of leading publishers in monetizing audiences through high quality content recommendations from brands and publishers.
Native Ads
The organization has developed an easy-to-use, scalable, self-serve system for advertisers and publishers with an...
Revcontent
It is a fully personalized, native advertising solution which can improve user experience on websites...
Content.ad
This platform matches promoted content and publishers for generating high conversion rates and revenue...
Shareaholic
It enables publishers to customize how web content gets consumed, shared, discovered and engaged with...
plista
This data-driven platform delivers advertising and content which matches users’ interests across all devices and...
ADYOULIKE
This platform allows all forms of content such as image, editorial, offer, and video to...
Adblade
It helps publishers and advertisers succeed in a competitive marketplace...
Engageya
Its native advertisement solution helps media houses and networks in improving user engagement, creating monetizing...
Sharethrough Review and Overview
Sharethrough is a native advertisement service founded in 2008 which aims to provide non-intrusive and engaging advertisement content to consumers in a wide variety of formats such as video and text. Keeping with the times, sharethrough has adopted a minimalistic and modern design philosophy along with seamlessly fitting into news feeds of major popular websites around the globe.
The Human Aspect
At Sharethrough, being understood by humans is one of the major pillars and a key factor for having engaging advertisements. The ads that humans can naturally read are the ads that they would connect with. To achieve this, Sharethrough provides the ability to convert any existing advertisements into native advertisement without the need of any additional development required.
The Scope
Native and Enhanced advertising are the two major facets provided by sharethrough. Native advertisement at its core is advertisement which looks like part of the news feed, providing a more natural way for users to interact with advertisements, whereas enhanced advertising is an upgraded form of native advertising with more interactive elements that stand out. Both provide an increased engagement from the users which could translate into increase in purchase for brands.
Leading social media organisations such as Facebook, twitter and Instagram have successfully integrated this form of advertising into their news feeds, thus pushing the envelope for the industry.
Native vs Conventional advertisement
Sharethrough has conducted copius amounts of research to highlight the few differences between native and conventional advertisement and a few of them have been eye-opening.
In a study conducted with Nielsen comparing native advertising with pre-roll video advertising, native advertising showed a brand lift of 85% compared to just 2.1% for the pre-roll video ads. Moreover, pre-roll advertising prompted a negative brand opinion among the users. An eye-tracking study conducted by Sharethrough paints a similar picture for native advertising. 53% of the users looked at the native ads compared to regular ads and a purchase intent lift of 18% was observed for native ads.
Company Information
Company Name: Sharethrough, Inc.
Company Address: 394 Pacific Avenue 5th Floor, San Francisco, CA, USA
Founded in: 2008