Sharethrough
Achieving campaign goals becomes seamless with this Advertiser Campaign Management Software, which enhances ad performance through research-backed techniques. It addresse... Achieving campaign goals becomes seamless with this Advertiser Campaign Management Software, which enhances ad performance through research-backed techniques. It addresses the attention challenge faced by advertisers while enabling publishers to boost revenue. The platform’s commitment to sustainability and optimization ensures a premium ad experience for both brands and audiences.
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Sharethrough Review and Overview
Sharethrough is a native advertisement service founded in 2008 which aims to provide non-intrusive and engaging advertisement content to consumers in a wide variety of formats such as video and text. Keeping with the times, sharethrough has adopted a minimalistic and modern design philosophy along with seamlessly fitting into news feeds of major popular websites around the globe.
The Human Aspect
At Sharethrough, being understood by humans is one of the major pillars and a key factor for having engaging advertisements. The ads that humans can naturally read are the ads that they would connect with. To achieve this, Sharethrough provides the ability to convert any existing advertisements into native advertisement without the need of any additional development required.
The Scope
Native and Enhanced advertising are the two major facets provided by sharethrough. Native advertisement at its core is advertisement which looks like part of the news feed, providing a more natural way for users to interact with advertisements, whereas enhanced advertising is an upgraded form of native advertising with more interactive elements that stand out. Both provide an increased engagement from the users which could translate into increase in purchase for brands.
Leading social media organisations such as Facebook, twitter and Instagram have successfully integrated this form of advertising into their news feeds, thus pushing the envelope for the industry.
Native vs Conventional advertisement
Sharethrough has conducted copius amounts of research to highlight the few differences between native and conventional advertisement and a few of them have been eye-opening.
In a study conducted with Nielsen comparing native advertising with pre-roll video advertising, native advertising showed a brand lift of 85% compared to just 2.1% for the pre-roll video ads. Moreover, pre-roll advertising prompted a negative brand opinion among the users. An eye-tracking study conducted by Sharethrough paints a similar picture for native advertising. 53% of the users looked at the native ads compared to regular ads and a purchase intent lift of 18% was observed for native ads.
Company Information
- Company: Sharethrough
- Country: United States
Top Sharethrough Features
- Enhanced CTV Ad Solutions
- Research-backed Ad Enhancements
- GreenPMPs™ for Sustainability
- Dynamic Ad Templates
- Optimized Directness and Quality
- User Attention Maximization
- Smooth Activation Processes
- High-Quality Creative Production
- Premium Inventory Access
- Customer-Centric Service Approach
- Seamless Programmatic Integration
- Transparent Buyer Interactions
- Performance-Driven Native Advertising™
- Scalable Advertising Strategies
- Ongoing Partnership Development
- Industry Research Insights
- Customized Campaign Strategies
- Advanced Audience Targeting
- Unified Ad Platform
- Sustainable Advertising Practices
