Shorthand
Shorthand is a content marketing tool that assists brands in building and presenting content around their products and attracting customer attention. The tool offers intuitive content creation features that enable users to create dynamic digital content that can be shared across multiple platforms.
Top Shorthand Alternatives
- Ceros
- Genially
- Turtl
- Joomag
- Tiled
- nDash
- GatherContent
- Movable Ink
- Paper.li
- Desk-Net
- Contentools
- Wyng
- Anyleads
- DCatalog
- Quuu
Top Shorthand Alternatives and Overview
Ceros
Ceros is a content creation platform that allows users to build engaging content for different digital marketing channels and harness the power of content marketing.
Turtl
Turtl is a content creation platform that focusses on combining the power of analytics and psychology to further the effect of interactive content and bring in better sales numbers for the client.
Tiled
Tiled is a microapp tool that changes your static content into engaging intelligent encounters, empowering watchers to pick their path through your content.
nDash
nDash is a content creation and management software that connects writers and clients over a transparent and collaborative platform.
Movable Ink
The software also aims to help the companies in optimizing online advertising strategies according to...
Paper.li
The software regularly updates the feed on webpages based on the users' interests...
Desk-Net
It offers services like staff management, scheduling, content creation and analysis, and progress tracking...
Contentools
Providing a versatile workspace, Contenttools saves the user’s effort and time while keeping work and...
Wyng
It collects the data of your customers and improves your company’s relationship with them...
Anyleads
It creates top-class digital marketing tools and quality SAAS products for finding emails and other...
DCatalog
It is a one-stop digital publishing platform loaded that is filled with enhancements that are...
Shorthand Review and Overview
Content marketing has been in use for quite some time now. Brands have been creating engaging stories around their products for a while now, but the notable difference between then and now is the way these brands present these stories.
The rise of content marketing and storytelling
From the traditional text-based format of storytelling, brands have made a shift to a more dynamic video-based style of storytelling. Significant improvement in internet speeds around the world has also contributed to this change in approach. Moreover, the abundance of other web-based infrastructure has made this change in approach faster. However, churning out quality content day-in and day out remains a challenge for most brands.
The challenge for content marketers
With the emergence of social media platforms like Facebook, video content-based marketing has seen a meteoric rise. Video content-based marketing ensures better engagement compared to all other mediums, and this makes it an instant winner among the marketers of today. However, there is also a realization among the marketing community that much of the video content in circulation today is at best, mediocre, and producing quality content is still a challenge.
Brands can find a way out of these issues by building better stories and presenting them more dynamically. While it requires a better and deeper understanding of the product to build better stories, the presentation, on the other hand, can be improved by the use of tools such as Shorthand.
What does Shorthand offer?
The tool offers several intuitive features that help content marketers and creative directors in making the storytelling more engaging. With ever reducing human attention spans, engaging storytelling is a must, and Shorthand provides just that. Apart from these, the other aspect that gives the users an edge over other such tools is compatibility.
The video-content created using Shorthand is compatible across a wide range of browsers and social media platforms. This ensures that the generated content gets the kind of reach that is desired by most marketers. News organizations like BBC and Automobile majors like Honda have made use of Shorthand to build on their content marketing efforts and tell engaging stories to customers and audiences around the world.
Company Information
Company Name: Shorthand Pty Ltd
Founded in: 2013