Shorthand
Designed for diverse content creators, Shorthand enables stunning visual storytelling without coding. Users can craft immersive stories quickly, benefiting from intuitive... Designed for diverse content creators, Shorthand enables stunning visual storytelling without coding. Users can craft immersive stories quickly, benefiting from intuitive drag-and-drop editing. The platform offers beautiful templates, robust analytics, and industry-leading support, making it the go-to choice for brands seeking impactful engagement and seamless collaboration across teams.
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Shorthand Review and Overview
Content marketing has been in use for quite some time now. Brands have been creating engaging stories around their products for a while now, but the notable difference between then and now is the way these brands present these stories.
The rise of content marketing and storytelling
From the traditional text-based format of storytelling, brands have made a shift to a more dynamic video-based style of storytelling. Significant improvement in internet speeds around the world has also contributed to this change in approach. Moreover, the abundance of other web-based infrastructure has made this change in approach faster. However, churning out quality content day-in and day out remains a challenge for most brands.
The challenge for content marketers
With the emergence of social media platforms like Facebook, video content-based marketing has seen a meteoric rise. Video content-based marketing ensures better engagement compared to all other mediums, and this makes it an instant winner among the marketers of today. However, there is also a realization among the marketing community that much of the video content in circulation today is at best, mediocre, and producing quality content is still a challenge.
Brands can find a way out of these issues by building better stories and presenting them more dynamically. While it requires a better and deeper understanding of the product to build better stories, the presentation, on the other hand, can be improved by the use of tools such as Shorthand.
What does Shorthand offer?
The tool offers several intuitive features that help content marketers and creative directors in making the storytelling more engaging. With ever reducing human attention spans, engaging storytelling is a must, and Shorthand provides just that. Apart from these, the other aspect that gives the users an edge over other such tools is compatibility.
The video-content created using Shorthand is compatible across a wide range of browsers and social media platforms. This ensures that the generated content gets the kind of reach that is desired by most marketers. News organizations like BBC and Automobile majors like Honda have made use of Shorthand to build on their content marketing efforts and tell engaging stories to customers and audiences around the world.
Company Information
- Company: Shorthand
- Country: Australia
Top Shorthand Features
- Wide range of content types
- Success stories from creators
- Accelerated visual storytelling
- Tips and insights for storytelling
- Free digital storytelling introductions
- Secure private publishing options
- Collaborative workspace for teams
- Beautiful templates for storytelling
- Cookieless built-in analytics
- Drag-and-drop editing experience
- Custom CSS and HTML access
- Brand customization options
- Mobile and desktop optimized
- ISO 27001 certification
- SOC 2 compliance
- Partnerships for web accessibility
- High engagement rates
- Fast publishing capability
- Trusted by iconic brands
- Proven enterprise solution.
