Top Shorthand Alternatives

Content marketing has been in use for quite some time now. Brands have been creating engaging stories around their products for a while now, but the notable difference between then and now is the way these brands present these stories.

The rise of content marketing and storytelling

From the traditional text-based format of storytelling, brands have made a shift to a more dynamic video-based style of storytelling. Significant improvement in internet speeds around the world has also contributed to this change in approach. Moreover, the abundance of other web-based infrastructure has made this change in approach faster. However, churning out quality content day-in and day out remains a challenge for most brands.

The challenge for content marketers

With the emergence of social media platforms like Facebook, video content-based marketing has seen a meteoric rise. Video content-based marketing ensures better engagement compared to all other mediums, and this makes it an instant winner among the marketers of today. However, there is also a realization among the marketing community that much of the video content in circulation today is at best, mediocre, and producing quality content is still a challenge.

Brands can find a way out of these issues by building better stories and presenting them more dynamically. While it requires a better and deeper understanding of the product to build better stories, the presentation, on the other hand, can be improved by the use of tools such as Shorthand.

What does Shorthand offer?

The tool offers several intuitive features that help content marketers and creative directors in making the storytelling more engaging. With ever reducing human attention spans, engaging storytelling is a must, and Shorthand provides just that. Apart from these, the other aspect that gives the users an edge over other such tools is compatibility.

The video-content created using Shorthand is compatible across a wide range of browsers and social media platforms. This ensures that the generated content gets the kind of reach that is desired by most marketers. News organizations like BBC and Automobile majors like Honda have made use of Shorthand to build on their content marketing efforts and tell engaging stories to customers and audiences around the world.