Taboola
Taboola is a discovery program which serves billions of recommendations to millions of unique visitors on several online publisher websites that include Business Insider, USA TODAY and Chicago Tribune. Marketers, agencies and publishers make use of this platform for retaining users on websites, distributing their content, and monetizing their online traffic for driving audiences. Taboola specializes in native advertising, content recommendations, personalization, and publisher monetization
Top Taboola Alternatives
- Gravity
- Revenue
- Nativo
- Outbrain
- MGID
- Hexagram
- Native Ads
- Revcontent
- Content.ad
- Sharethrough
- Shareaholic
- plista
- ADYOULIKE
- Adblade
- Dianomi
Top Taboola Alternatives and Overview
Gravity
Gravity, a well-known content discovery platform has users’ interests as its foundation.
Revenue
Revenue is one of the leading native advertising platforms that offer easily customizable, in-stream advertising for the internet.
Nativo
Nativo is a native advertising platform which serves brand content to publishers and marketers for matching the feel and look of their publications.
Outbrain
Outbrain is a leading content discovery program which brings relevant, personalized video, online and mobile content to different types of audiences.
Hexagram
Hexagram is native advertising platform which helps plenty of leading publishers in monetizing audiences through high quality content recommendations from brands and publishers.
Native Ads
The organization has developed an easy-to-use, scalable, self-serve system for advertisers and publishers with an...
Revcontent
It is a fully personalized, native advertising solution which can improve user experience on websites...
Content.ad
This platform matches promoted content and publishers for generating high conversion rates and revenue...
Sharethrough
It helps publishers in managing their native advertisement strategy right from the selling point to...
Shareaholic
It enables publishers to customize how web content gets consumed, shared, discovered and engaged with...
plista
This data-driven platform delivers advertising and content which matches users’ interests across all devices and...
ADYOULIKE
This platform allows all forms of content such as image, editorial, offer, and video to...
Adblade
It helps publishers and advertisers succeed in a competitive marketplace...
Taboola Review and Overview
Digital marketing is a lot different than traditional marketing. Success in digital marketing has a more direct relation with revenue generation than its counterpart. This is primarily because it is more direct and personalized in its reach. Any company’s digital marketing efforts can often be divided into three parts.
The first part deals with the identification of the target audience. An audience that is genuinely interested in the company’s product offerings needs to be identified. The next step is the formulation of the content strategy and creating content according to the strategy.
Why reach is important?
The last and final step is the dissemination of this content to the target audience. Platforms that have the widest reach and platforms that the target audience engages with, need to be identified. This seemingly easy process often turns out to be the trickiest. Making content reach the sites where users are most likely to engage with is seldom easy.
However, an advertising discovery platform like Taboola can help companies do so. Founded with the singular aim of routing the right content to the right kind of audience, Taboola has been helping brands and companies leverage their content marketing efforts.
What makes Taboola stand out?
It has been rated as the number one advertising discovery platform in the world and boasts of having over 10000 premium publishers and brands on board. Taboola over the years has created a self-sustaining ecosystem where both publishers and advertisers help each other grow.
Advertisers have access to top sites where they can engage with their audience and drive conversions. Taboola offers features like premium environments and Moment of next which helps advertisers place their content in places where they are most likely to catch the attention of the audience and drive a likely conversion.
For publishers, Taboola acts as an ideal user engagement and monetization platform. With features like optimized paid acquisition, audience exchange and recirculation the publishers can further expand the reach of their sites and make good money out of advertising revenue.
Company Information
Company Name: Taboola, Inc.
Company Address: 28 W. 23rd Street 5th Floor, New York, NY, USA
Founded in: 2007