TRAK
TRAK empowers marketers by providing immediate access to high-performance audiences and a state-of-the-art marketing database available around the clock. With flexible pay-as-you-go pricing, users can effortlessly create AI-driven models and activate audiences across various channels, enhancing targeting precision while maintaining control over their data.
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Top TRAK Features
- On-demand market insights
- AI-driven audience modeling
- 24/7 database access
- Pay-as-you-go pricing
- Self-service platform capabilities
- Lookalike audience generation
- Predictive modeling tools
- Comprehensive consumer database
- Multi-channel audience activation
- Data hygiene processing features
- Standardization and de-duplication tools
- Opt-in email appending
- IP address appending
- Phone number appending
- Attribute appending (age
- income)
- Escape walled gardens
- Fast data access
- Manual process automation
- High-performance audience targeting
- Control over marketing data
