TVision
TVision Signal provides weekly rankings of the top 20 CTV shows using the innovative TVision Power Score, a unique metric that blends viewership and engagement data from various CTV apps. This platform enables marketers and networks to access real-time insights into audience attention, enhancing decision-making and optimizing advertising strategies across the evolving TV landscape. With its advanced technology, TVision captures critical viewer engagement metrics to ensure ads reach the most attentive audiences, driving maximum value for content and inventory.
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Top TVision Features
- TVision Power Score metric
- Real-world viewability measurement
- Transparent TV measurement data
- Weekly CTV content trends
- Second-by-second viewer data
- Comprehensive audience engagement insights
- Attention scoring for ad buys
- Co-viewing data integration
- Detailed programming performance metrics
- Insights on ad wear-out
- Person-level demographic data
- Cross-platform measurement capabilities
- Automated media valuation insights
- Flexible data for diverse use cases
- IOT and computer-vision technology
- Nationally representative household panel
- Integration with existing measurement ecosystems
- Viewer engagement across devices
- Timely CTV landscape updates
- Actionable media insights delivery
