Vendasta is a unique online platform that is designed to help software companies boost their sales. It basically targets technology and software companies that create products for other companies to use. It provides a whole system of tools that can be used to oversee almost everything, starting from the sales pitch to be presented to the buyer, to CRM, to reporting, and many other such systems.
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Vendasta Review and Overview
Vendasta can be considered as an attempt at saving SMBs and small startups both. Then the question of why and how arises. The reason is that larger companies are gradually taking over smaller ones and establishing a monopoly on the strength of their superior technology. Vendasta is an attempt to save such small businesses by giving them personalized digital architecture, also created by startup companies. It does that through its platforms, which can be used by these startups to create, pitch, and manage the perfect digital solutions for SMBs.
Solving complex business problems with innovation and technology
Vendasta users must perform their operations in a simple, stepwise process. The first couple of steps include researching the businesses in the targeted segment thoroughly. This will allow the company to identify and analyze potential problems that the SMBs face in maintaining their online presence and reputation. This analysis can be easily done in a matter of minutes through the Snapshot Report feature. It will prove to be a major asset, as the key to attracting SMBs is to understand its problems and make a pitch accordingly. After this, the Marketing Automation module handles the lead generation part.
Automation to detect opportunities
Now comes the role of the Marketing Automation module of the Vendasta platform. The Marketing Automation system uses a host of integrated solutions to capture potential business customers who are currently showing interest in the available platform. Using various channels, the system compels them to take action about their interests and turn their aspirations into reality. This system, thus, ensures that any opportunity for the development of a business partnership is not wasted through inaction and negligence.
Closing deals and aftersales support
Vendasta ensures that the business partnership doesn’t end even after the closing deals through its effective aftersales reports and support. Client businesses can be sent automatic reports of their improving online presence, so that they can monitor their growth and ensure that future partnerships with the software startup will be in order, in a way that benefits both the startup and the SMB.
Company Name: Vendasta
Founded in: 2008