Veritone Attribute
Veritone Attribute serves as a robust broadcast attribution solution, empowering broadcasters to enhance their linear TV and radio campaigns. By linking advertisements with real-time web traffic insights, it enables users to visualize campaign performance, refine strategies based on metrics like daypart and creative, and deliver clear, shareable reports to advertisers, ultimately driving ROI.
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Top Veritone Attribute Features
- Near-real-time performance tracking
- Campaign data visualization
- Correlation with web lift
- Unique website visitor metrics
- Shareable performance reports
- Flexible attribution time spans
- Customizable reporting dashboards
- In-content mention tracking
- Pre-recorded ad crediting
- Daypart performance analysis
- Client retention tools
- Competitive digital media analytics
- Enhanced advertiser confidence
- Metrics adjustment on-the-fly
- Tangible ROI demonstration
- Branded report automation
- Comprehensive campaign performance insights
- Actionable advertising strategies
- Cross-channel marketing effectiveness
- Data-driven decision making
