WO Rep

WO Rep

Accessing high-quality demand from DSPs and agencies has never been easier. With WO Marketplace, users can set personalized rate guidance, ensuring optimal offers that match their criteria. The innovative optimizer technology evaluates buyer CPM goals against inventory, facilitating streamlined ad buying and enhancing revenue without the hassle of makegoods or preempts.

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Top WO Rep Features

  • High-quality demand access
  • Full visibility into offers
  • Customizable rate guidance
  • Simplified workflows
  • Optimized revenue potential
  • No makegoods on spots
  • Advanced optimizer technology
  • Buyer CPM goal analysis
  • Streamlined order transfers
  • Multi-station offer management
  • Billable spot tracking
  • Creative review capabilities
  • Technical detail assessments
  • Integrated ad trafficking software
  • Easy inventory code setting
  • Non-guaranteed spot flexibility
  • Increased air spot reliability
  • Comprehensive billing oversight
  • New buy-side demand opportunities
  • Enhanced user experience.