Zaius
Zaius, a leading push notifications platform makes behavioral marketing simple. By acquiring customer information from actions through different devices and channels, it helps marketers to comprehend customers' intention on individual levels. It then lets them take actions throughout different channels without the need for IT support. Zaius makes it simple for business-to-customer marketers and advertisers for recognizing key moments and driving behavior by customer-focused campaigns.
Top Zaius Alternatives
- PushEngage
- Aimtell
- VWO Engage (PushCrew)
- Leanplum
- Pusha
- WebPush
- Helpshift
- OneSignal
- Pushwoosh
- Countly
- Accengage
- Appboy
- Xtremepush
- WonderPush
- PushPad
Top Zaius Alternatives and Overview
PushEngage
PushEngage, a platform for browser push message notifications enables push notifications on mobile and desktops while offering campaign management.
Aimtell
Aimtell allows customers to get notified via custom messages, gain subscribes quickly and automate user journey quickly.
VWO Engage (PushCrew)
PushCrew lets users to talk to their subscribers in a delightful and easy manner through push notifications on sites.
Leanplum
Leanplum is a complete mobile engagement platform which is designed for providing intelligent action.
Pusha
Service to send Push Notifications from existing web or desktop applications to your smartphone.
WebPush
WebPush from SendPulse helps users to send instant push notifications from their sites on their subscribers' desktops.
Helpshift
It works as a CRM for mobile phones and enables customer conversations inside mobile applications...
OneSignal
The developer SDKs from OneSignal help marketers and developers in delivering efficient push notifications to...
Pushwoosh
It has altered the standards of mobile marketing with a comprehensive push messages notification service...
Countly
It features real-time dashboard, mobile app and game analytics, SDKs, plugins, user profile information, event...
Accengage
It enables companies to create sophisticated mobile engagement circumstances, by broadcasting automated, targeted and customized...
Appboy
It provides segmentation, multi-channel delivery, messaging campaigns, and real-time big data...
Xtremepush
With a broad range of comprehensive features, this one-stop solution is designed specifically for leading...
WonderPush
With WonderPush, users can target as well as send broadcast their messages, or target their...
PushPad
With Pushpad, organizations and marketers can let their users receive push messaged even if they...
Zaius Review and Overview
Customer data is the backbone of any marketing strategy. Without adequate customer data, marketing strategies cannot be called strategies and at best can be called predictions. While it is one thing to know the importance of customer data, going about collecting and organizing it is another ball-game altogether.
It requires a lot of effort to do it using basic tools and hence necessitates the use of advanced tools like Zaius. The uniqueness of a product like Zaius is its multi-dimensional functionality.
What is Zaius?
Zaius is a B2C marketing software that combines the power of a CRM with marketing automation and analytics to deliver a compelling user experience. The customer data platform (CDP) is the core of Zaius.
The CDP combines all the customer data to give the users an insight into the customer persona and further helps in correlating it with the marketing campaigns. This correlation helps the users in understanding the success of campaigns and assist them in taking corrective actions.
Insights
Insights help in deriving predictions based on customer behaviour. It tells the users about the likely purchase decisions of prospective leads and the content preference of the target audience. Activations help users deploy their marketing campaigns across the target segment and use their marketing budget more efficiently.
Additionally, Zaius also offers specialized solutions for marketing, service and merchandising. Zaius for marketing provides users with all the behavioural analysis data they need and even lets design and deploy marketing campaigns through the use of a common platform.
Zaius for service enables the customer support team to have a deeper understanding of the customers they are serving and this helps them designing customer support mechanisms that are more efficient.
This leads to a positive buying experience for the customer and helps the businesses improve their overall productivity. Zaius for merchandising solutions aids businesses with data that helps them in promoting their products in a more effective manner.
Company Information
Company Name: Zaius Inc.
Company Address: 1602 Village Market Blvd. SE, Leesburg, VA, USA
Founded in: 2012
Top Features
- Behavioral Segments Synchronization
- Social Network Segmentation
- Automated Segments Synchronization
- User Performance Analytics
- Real-time Notifications Delivery
- Customer-centric Campaign Management
- Push Messages Personalization
- Behavior-based Email Campaigns
- Paid Targeting
- Lifecycle Automation
- Predictive Behaviors
- Custom Segmentation
- Multiple Channels Supported
- Mobile Push Notifications
- Behavioral & Event Analytics
- Tracking Campaign Performance