Landing Page Creator
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Landing Page Creators - Buyer's Guide
Depending upon the
objectives you are trying to achieve - list building, lead generation,
direct sales, etc. - your requirements and expectations from a landing
page creator would vary, and you should go with one that offers features
you are most likely to use. There is no point running after those high
sounding features that you don't think, will add value to your project,
either now or anytime soon in foreseeable future. Going by what most of
the popular landing page creators offer today, here are some important
features you can base your selection on.
Basic Design Features
There are some generally accepted good practices for designing an effective landing page. For example, you can't keep your visitors scrolling down for too long, your page should wear a clean and uncluttered look, it should be visually attractive, complete with relevant images and videos, it should highlight the value proposition, it should contain loud and clear call to action, etc. Make sure your landing page creator offers all these features.
Template Based System
Almost all landing page creators offer template based system, and come loaded with ready to use, predesigned templates. The whole idea is to give you a quick head start by saving you time, effort and technical knowhow. Wherever possible, try scanning through these templates to get a broad idea as to what the final output would look like and whether it would go well with your niche. Moreover, see to it that the layout can be easily modified to suit your taste and requirement.
Ease of Customization
Each project is unique and so should be the page design. Your page creator should allow you to add, remove, replace and customize various design elements like header, slider, blocks, boxes, timers, media players, etc. This is usually done through an options panel or a drag and drop framework, or a combination of both. Considering the selection, placement and colors of various design elements, your page creator should be able to give you a unique and personalized landing page.
If your landing page can't adapt to the screen and resolution of your visitors' mobile devices, you will be losing out a huge chunk of market to your competition. Even otherwise, one who can't give you something as popular and essential like responsive design must be lagging behind on many other technical fronts. So, if at all you happen to come across a creator offering non-responsive design, you can safely ignore it.
It will help you input your content onto the page without having to write it in HTML or any other computer language. A rich visual editor in fact is so common that you can almost take it for granted; hardly any landing page creator would disappoint you for this. So, the immediate question that comes up is: how is your page creator's editor different from others'? Look out for features like auto save, quick preview, move to trash, etc. And, how about a real time editor? Wouldn't that be great?
Does It Support Your Platform?
However good a landing page creator is, if it does not support your platform, it's no good for you. If your site is on WordPress, you'll need a creator that supports WordPress. If you are planning to use Drupal for your project, the creator should support Drupal. So on and so forth.
Integration with Marketing Channels
Most of the landing page creators offer integration with social media platforms like Facebook, Twitter, Google+, etc. and with popular email software like MailChimp, Aweber, GetResponse, etc. Check out whether your page creator can be integrated with the specific marketing channel that you'd be using.
Analytics and Optimization Tools
There are a number of tools you'll require to analyze and optimize your page. Make sure your page creator either has, or supports such tools and techniques like split testing, Google Analytics, Kissmetrics and Optimizely, among others.
Types of Plans
Some landing page creators offer period based plans (monthly and yearly) whereas others offer site based licenses (i.e. license to use on a particular number of sites you own); and choosing one over the other is best left to you. Many of them also offer a free trial period or money back guarantee for a certain period of time, just in case you want to try them out risk free.
To wrap up, look out for a landing page creator that helps you build a beautiful landing page optimized for maximum conversion.