Top Litmus Alternatives

Litmus Software provides online e-mail testing and tracking solutions. It offers mail previews, mail-related analytics, and relevant testing services. Found in 2005 in Massachusetts, the US, it has already attracted the attention of some big names like Expedia, Oracle, HSBC, and Netflix.

Why Litmus

Litmus makes sure to simplify an organization’s email marketing work by scaling and managing the high volumes of an e-mail campaign, bringing up quick reviews through the collaboration process, and keeping users assured by speeding up the approval process.

Confused about how potential clients are going to perceive your emails? Litmus has got a Pre-send testing feature, which improves the effectiveness of the message and the way it gets delivered. Not only this, but Litmus also makes a lot of tasks easier by supporting integrations, which in turn eliminate the manual input required by the user and manage a lot of small tasks automatically, letting user concentrate on more vital aspects.

It often happens that marketing campaigns end up yielding below expectation results, and in that case, an organization must realize that they need to analyze the campaign for discovering shortcomings or bottlenecks. With the help of Litmus, organizations get an insight into essential statistics that show user engagement rates. Analytics help them to optimize the process for better results next time.

Who all does Litmus help?

Litmus has a massive number of customization features, which make it a handy app for Designing as well as Marketing assistance. Users can design the mails and customize everything, keeping in mind their target audience.

Moreover, it doesn’t include just the appearance customization but also testing, and Litmus makes sure that designed email is compatible with all kinds of devices, which makes the task easy for Marketers and Agencies too.

Conclusion

Litmus has become a go-to app for a vast number of industries in various sectors already because it not only simplifies all the e-mail marketing campaign tasks but also allows users to create customized templates that can be tested on several devices before being sent to anyone which makes whole marketing experience better.