Ptengine is a heatmap and a web analytics platform designed for the
modern digital marketers, web development teams, and UI/UX designers.
Ptengine is developed by Ptmind Inc., a Japanese information technology
company founded in 2010 and based in Tokyo. The focus of the company is
to help businesses of all sizes to monitor their website in real-time,
increase ROI, and create a better user experience.
Auto and Custom Event Tracking
features are included in the real-time reports, with the function to
automatically track any event that happens in your website, including
mail sending, file downloads, and outbound links. Other than the
automatic event tracking, you can also create custom event tracking to
monitor all user behaviors based on various variables, including sign up
button click, share button click, application sending, and more. These
event tracking features are available without complicated setup, and
without any code implementation in your website.
Click and Attention Heatmap
gives click information with thermographic visualization that helps you
to determine the areas within your website with the most clicks from
your visitors. Thus, you can then set your monetization method based on
this valuable information. It also includes the dual locating
technology, which allows you to understand all the important factors
about each click. The attention heatmap gives the similar thermographic
visualization that allows you to determine the areas within your website
that get the most attention from your users. This valuable information
can also help to boost your conversion rate.
feature allows you to analyze a whole web page to determine the level
of your page optimization. It gives you the complete data about clicks
from all of your web elements. In this way, you can determine the
performance of each web element. It can help you to optimize the whole
page for a better conversion, based on the data from the page analysis
alone. The web elements that are analyzed include the interactive and
non-interactive elements, such as links, images, drop-down menus,
videos, buttons, and more.
Scroll Reach Map
from providing heatmap analysis for your website, Ptengine also provides
an interesting feature called the scroll reach map. The scroll reach
map feature allows you to understand how your visitors scroll each of
your web pages. The information provided by the scroll reach map
analysis is presented in addition to the click and attention heatmap.
Thus, you get the complete picture of how your visitors focus, how they
click, and how they scroll your web pages. This feature also gives you a
valuable insight about how and why your visitors leave your website.
Campaign and Conversion Optimization
allows you to measure your traffic and conversion with the campaign and
version analytics. You can create a campaign URL to measure the traffic
that you get to your web page with various variables, such as name,
medium, content, term, and more. Then, you can also measure your page
conversion with a conversion funnel. With the conversion data analytics,
you can understand how your visitors arrive at your page, how they
click, why they buy, and why they leave. It also provides valuable
conversion rate data, which helps you to understand the health of your
Ptengine provides a
complete tracking and analytics solution for your website, with powerful
heatmap visualization to measure your website performance. It also
allows you to optimize your website promotion and conversion rate,
allowing you to effectively boost your business profit. Overall, this is
one of the must-have tools for any website owner that operates their
business mainly through their website. With the available free version,
you can try the software to analyze a single domain name, and you can
choose the paid plan to scale the software functionality as you get more
traffic to your website.