Social Media Analytics
Below is a list of leading software which can help to track various social media activities.
Brand24 is a social media monitoring and analytics tool that helps to bring your social media conversations in one place.
Linktree is a link shortening and social media marketing service that helps users to build their online reputation.
Mention is a real-time media monitoring application that helps to keep track of all your social media activities.
Social Blade is a social media marketing toolkit for rapidly growing a company's social media reputation.
Twitter is one of the most influential social media platforms out there.
Planoly is a social media management tool and content planner application for influencers.
Socialbakers provides social media statistics, monitoring, and marketing tools that help you to win new clients for your business.
Netvibes is a Social Media Marketing and Analytics software that helps the users in promoting their businesses on the popular social media websites like Facebook, Instagram, Twitter, etc.
Talkwalker provides social media monitoring and analytics tools that provide actionable insights about your social media marketing.
Zoho Social is a social media analytics platform that helps you to gain deeper insights about your social media marketing.
Fanpage Karma is a tool that allows users to manage and enhance their social media channels for increased pace and efficiency of their marketing campaigns.
Dataminr is a powerful tool designed to enable companies by allowing them to predict any kind of market-upturning condition and prepare for it accordingly.
FollowerWonk is a Twitter analytics software that helps to analyze your business growth on Twitter.
Crimson Hexagon provides a social media analytics platform that gives workable data for your business.
Sysomos provides social media monitoring tools with unlimited searches and unlimited results.
Twitonomy is the Twitter analytics application. It allows you to track all...
NetBase is a social analytics platform that brings you consumer and marketing intelligence.
SocialRank is an enterprise software that assists users in managing their social media accounts and interactions.
SimplyMeasured is an easy social media analytics and measurement software that helps to optimize your social media marketing and strategy.
Awario is a data accumulation and analysis platform which assists the users in a variety of processes.
Reportei is a system that helps the users in managing the social media account and their analytics.
Synthesio is a social media monitoring and analysis tool that provides social intelligence for your customers.
TwitterBinder helps you realize the impact of Twitter campaigns by equipping you with the most comprehensive hashtag reports.
20/Twenty is a platform that helps the users in collecting useful insights for the brands.
YouScan is a software that assists users in monitoring their social media platforms and collecting insights.
Tweepsmap is a management tool that assists the users in optimized management of the social media handles.
NewsWhip is an intelligence and predictive analytics platform that allows companies to utilize cloud-based efficiency to optimize business operations.
Mediatoolkit is a platform that helps the establishments in collecting insights related to their brand.
quintly is a platform that helps the users in accumulating the data and essential insights from social media platforms.
Sotrender is a platform that assists clients in managing their social media accounts, along with collecting insights.
Unmetric is a social media analytics platform that is designed specifically for brands.
Radarly is a social media intelligence solution, with brand and social media performance monitoring.
Zoomph is a social media marketing and influencer engagement software which helps you to outrank your competitors with accurate analytics.
Vaizle is a social media tool that allows tracking, analysing, improving, and reporting users' social media platforms.
Cision is an intuitive social media management platform that includes four main software: Social Engagement, Social Media Analytics, Social Media Integration, and Social Media Listening.
Geofeedia is a location-based social media monitoring software that helps businesses gather their social media conversations from around the world.
Rival IQ is a digital marketing analytics software that helps digital marketers to analyze their competitors.
HowSociable is your one-stop-shop of social media resources.
Locowise is an easy-to-use social media analytics software that brings quick and accurate data from your social media interactions.
Crowdbooster is a social media analytics software that helps to measure and optimize your social media marketing.
Trackur is a social media monitoring and sentiment analysis software with affordable pricing.
Brandwatch Analytics is a social media analytics and social media intelligence platform designed specifically for businesses.
ViralWoot is a Pinterest analytics and promotion tool that helps you to promote visual content on Pinterest and track your marketing efforts.
Digimind is a social media monitoring software designed for business, with competitive intelligence.
Socialdraft is a social media calendar software that allows you to take control of your social media within one platform.
IBM SM Analytics
IBM SM Analytics provides social media analytics solutions to track your audience’s sentiment toward your business in social media.
Netbase is a social media analytics platform with latest technology, worldwide reach, and VIP treatment.
In the last decade or so, social media has transitioned from an online platform used by people to communicate with friends and family to a content consumption medium. Over the course of this transformation, it has also become a lucrative platform for advertisers and marketers. Today, most social media channels earn a significant part of their revenues through advertising and, in return, provide a platform that is not only effective but also highly accurate. Social media business accounts come equipped with robust analytics systems that enable advertisers and marketers to target the right audience.
The power of social media
Moreover, what makes as social media a more attractive platform for advertisers and marketers is the wide reach. Social media platforms boast of a user base of over 3.5 billion users, making it one of the largest marketing platforms in the world. Moreover, the data-centric nature of the platform makes it easy for businesses to find their target audience quickly and launch marketing campaigns to catch their attention. The other interesting bit about these platforms is the flexibility on offer with regard to spending. Users are at all times, in total control of their spend and can alter the spend on existing as well as future campaigns in real-time.
A multitude of targeting options
Apart from these, the platforms let users set a multitude of targeting options for their campaigns. From age-based filters to demographic and location-wise filtering, everything is a part of the targeting options that are on offer with these platforms. Such precise targeting options make it easy for brands and businesses to reach the users they want and do it quite economically. Apart from the bigger brands and businesses which definitely benefit from social media, the other sector of businesses that finds social media useful are small and niche business organizations. Owing to the niche nature of their products, other marketing channels prove to be less feasible when compared with social media.
Marketing solutions for niche product categories
These niche products are generally meant for a small group of users, and using social media to discover such user groups is an idea that finds resonance with most small businesses. Moreover, such manufacturers of such niche products have limited reach, and that makes it impossible for users to get access to these products. However, the various filtering options on offer make it a breeze manufacturers get to potential users of such niche products, making it a win-win for both the parties. The other major talking point of these platforms is the number of parameters used for evaluating the performance of various campaigns.
What restricts the usefulness of social media
From likes to comments to shares, everything is used as a metric to understand the effectiveness of the campaign and find out the pain points. These and many other such metrics enable users to understand their campaign performance and improve on it. Looking at the options on offer, social media seems to have won the marketing game hands down. Isn’t it? But the reality is quite different. One of the major pain points of using social media for marketing is difficulty in calculating ROI. With the integrated marketing approach taking precedence, it has become difficult for marketers to segregate the lead source. It may happen that a lead may have viewed a product on social media but ends buying it on the product’s app, creating a confusion of sorts.
Analytics and the way ahead
The other question that comes to mind when we talk about social media is user engagement and attention. With users having an ever-increasing appetite for content, attention spans on social media posts are getting shorter by the day, thereby making it difficult for advertisers. The analytical insights can be of good help in such cases.
1. I’m a small business owner. Do I need to hire dedicated agencies for handling these social media analytics tools?
There is no such need. All these social media analytics tools are designed to be extremely user friendly and do not require any prior training.
2. How reliable are these analytical insights?
Very reliable and accurate. These insights are generated by taking into account thousands of data points, and hence they offer high accuracy.
3. How can these analytics tools benefit from AI and Machine learning?
AI and machine learning have a big role to play. Their use would make the analytics tools more dynamic and accurate. AI and machine learning would greatly enhance the adaptive nature of these analytics tools.