Top ActionIQ Alternatives

Customer data is the new gold in the age of information. The proper collection and usage of such data can work wonders towards the growth and approval rates of the company. ActionIQ is a veteran provider of digital solutions that allows companies to tap into the reservoir of customer data and tailor engaging digital experiences for their customers. It also provides customer research capabilities to supplement its data collection systems.

Definitive CDP for success

ActionIQ’s Customer Data Platform fits the bill when a company starts looking for the most potent CDP for a reasonable price. Its incredibly fast even when dealing with a tonne of customer profiles, exceptionally scalable due to it being a cloud-based PaaS, and very easy to deploy and use. With its minute tracking capabilities, the company can understand just how the customer interacts with its digital presence, and what can they do to improve this interaction to a great degree. ActionIQ collects data from several sources like customer profiles and transactions, pushing it through a unified workflow to be processed. 

Integrations for more information

Extensive integrations with various platforms and sources are another requirement for ideal customer data collection and analysis, and ActionIQ’s CDP ensures this as well. Analytical tools form a big part of these integrations, as these tools allow companies to expand the CDP’s analytical ability further. ActionIQ features support for commonly used and reliable Adobe platforms like Adobe Audience Manager for data management and profile creation, Adobe Campaign for marketing campaign management, and Adobe Target for A/B testing and UX customization. Cloud computing and warehousing platforms like Amazon Redshift are also readily supported.

Keeping customer data secure

Compliance is a big issue for companies working with CDPs, but ActionIQ makes sure that it is not a worry. Through a mixture of encryption and infrastructure, the platform ensures that PII always remains safe. This is additionally supplemented by a team of experienced data security experts who work day in and day out to keep malicious agents at bay. Understandably, the platform is certified for compliance by several major data security organizations like CCPA and GDPR.