Active Agent DSP
Active Agent DSP is an advanced omnichannel demand-side platform that streamlines programmatic advertising across multiple formats, including mobile, video, and digital out-of-home. It ensures data protection compliance through automated IAB standard adherence and offers robust quality control with pre-bid integrations. Users benefit from centralized management, efficient campaign setups, and precise geographical targeting for optimized media buying.
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Top Active Agent DSP Features
- Omnichannel media purchasing
- Automated campaign optimization
- IAB compliance assurance
- Customizable bid strategies
- Centralized deal management
- Real-time visitor flow analysis
- Exclusive prebid connections
- Creative Pools for campaign efficiency
- Comprehensive geographic targeting
- Cross-device targeting support
- 1st-party user ID handling
- PostView and PostClick analysis
- Automated viewability optimization
- Transparent campaign reporting
- Contextual targeting integrations
- Dynamic AdPod generation
- Budget calculation automation
- Collaborative work approach
- Data protection compliance
- Fast response times
