Acxiom Real Identity
Acxiom Real Identity empowers brands to recognize and engage with customers seamlessly across various channels and devices. By leveraging advanced data capabilities and artificial intelligence, it delivers real-time insights and personalized experiences. This solution ensures compliance with privacy regulations while maintaining a continuous, holistic view of each customer’s preferences and interactions.
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Top Acxiom Real Identity Features
- Identity resolution capabilities
- Single customer view creation
- Real-time customer insights
- Cross-channel engagement solutions
- Ethical data usage focus
- Integration with first-party data
- AI-driven identity management
- Cookieless tracking solutions
- Comprehensive data clean rooms
- Enterprise-level identity backbone
- Actionable intelligence insights
- Prospecting and targeting solutions
- Data health assessment tools
- Privacy-by-design approach
- Historical and real-time data access
- Enhanced customer experience personalization
- Complex martech landscape navigation
- Multichannel identity recognition
- Data management expertise
- Continuous identity information updates
