Adelphic
This display advertising software enables marketers to effortlessly integrate customer lists and craft precise audience segments within Viant’s DSP. With advanced data and automation tools, it supports seamless consumer outreach across various programmatic channels. The platform's unique people-based targeting ensures effective engagement while maintaining privacy compliance, enhancing campaign performance effortlessly.
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Top Adelphic Features
- Easily onboard customer lists
- People-based targeting solution
- Advanced campaign optimization
- Seamless omnichannel capabilities
- Real-time audience segmentation
- Integration with 70+ data providers
- Transparent reporting and insights
- Customizable audience definitions
- Machine learning-powered data management
- Household ID™ technology integration
- CTV and DOOH support
- Cross-device identity resolution
- Personalized client support services
- Intuitive user interface
- Fast campaign setup
- Data-driven decision-making tools
- Robust knowledge base access
- Multi-touch attribution analytics
- Log-level data availability
- Intelligent lookalike modeling.
