AppMetrica
AppMetrica is a free tracking and Marketing Analytics Software, developed by Yandex, that helps you track and revamp your Cost per install (CPI) and cost per action (CPA). AppMetrica, through several attribution methods, allows its users to customize their tracking operation and advertising campaigns to generate more revenue by increased app purchases.
Top AppMetrica Alternatives
- Datorama
- Funnel
- Funnelytics
- Ometria
- Adverity
- Punchh
- Swydo
- Pathmatics
- TapClicks
- OWOX
- Improvado
- TrackMaven
- Wicked Reports
- Audiense Insights
- Trackier
Top AppMetrica Alternatives and Overview
Datorama
Datorama is a software platform that makes use of Artificial Intelligence to integrate all the needs of a marketing strategy in one place.
Funnel
Funnel automates all your marketing reports by replacing your all-existing spreadsheet with software.
Funnelytics
Funnelytics is an ultimate funnel tool for marketers that help them to grow more by increasing the profitable funnels.
Ometria
Ometria is a marketing analytics software that provides marketing professionals with a platform where customers can create personalised experiences.
Adverity
Adverity is a marketing analytics software that helps businesses optimize their campaigns and make data-driven decisions.
Punchh
Punchh platform provides marketing analytics software to incorporate the power of AI to generate higher same-store sales, especially in retails, restaurants, and c-stores.
Swydo
It provides a set of comprehensive tools that will help you to track the progress...
Pathmatics
Pathmatics provides its solutions with its three popular products Pathmatics Explorer, Connect, and Custom...
TapClicks
It helps enterprises make better and informed decisions by thoroughly analyzing their data...
OWOX
It creates an organized list by categorizing similar details from various locations...
TrackMaven
It provides businesses with an advantage by offering competitive intelligence...
Wicked Reports
It integrates with Google and Facebook Ads to track ROI and find out the high-value...
Audiense Insights
The company does this by utilising vast amounts of social data and helps organisations to...
Trackier
It helps you to create your marketing Campaigns, or make them less time-consuming, increasing their...
AppMetrica Review and Overview
Tracking and Marketing are quintessential elements when it comes to app promotion. You need to know more about your advertising partners as well as the app user, which is where attributions are used. AppMetrica uses several attributions including Device Identifier Matching and Device Fingerprint Matching. It offers revenue report data to analyse certain aspects of the app such as its strong suits, location with most purchases, and customer feedback.
Along with a detailed analysis of traffic sources, app install rates and stability, AppMetrica offers features such as currency conversion, purchase validation as well as crash analysis reporting. Along with a controlled attribution system, it also offers its users unlimited push notifications with easy time management.
Product Analysis and Marketing
AppMetrica offers a comprehensive analysis of your app users in real-time. It allows you to track any and all activities in your app to study the behaviour of the user, which can be further implied to enhance its performance and find any flaws. Also, the device information can be used to get a view of the environment that your app runs in, and you can further optimize your app with reference to interface, resolution, and other factors.
Tracking through Attribution
Attribution is the key that allows marketers to track your activity pertaining to the app download, from clicking on an ad to purchasing or downloading the application. AppMetrica offers several attributions that enable you to analyse and come to conclusions in real-time. Its Device Identifier Matching uses device ID transmission with near 100% accuracy. Install Referrer is another attribution offered by AppMetrica and while it does not require the device ID, the user needs advance tracking using the Software Development Kit (SDK). Additionally, the Device Fingerprint Matching attribution offers great accuracy for almost all ad placements.
Generate Revenue with Statistics
AppMetrica offers you a Revenue Report which keeps track of in-app purchases and statistics of the revenue generated by ad impressions. It allows users to analyse the success rate of app, its strengths, and flaws along with statistics based on the location of downloads or purchases of your app. Currency conversion helps you manage revenue from different currencies through data collected from multiple sources. Revenue Validation is also offered by AppMetrica through Appstore or Google Play and through iTunes API for iOS.
Company Information
Company Name: Yandex
Founded in: 2000