Brand24

Brand24

By: Brand24 Inc.

Brand24 is a social media monitoring and analytics tool that helps to bring your social media conversations in one place. It features influencer score, sentiment analysis, collaborative work, topic grouping, social search, competitor knowledge, mobile applications, automated PDF reports, additional logins, white label, and more. There are three pricing options available: Plus, Premium, and Max.

From: USA Web Visibility: 43.63%
Based on 15 Votes
Top Brand24 Alternatives
  • Linktree
  • Mention
  • Social Blade
  • Brandwatch
  • Twitter Analytics
  • Planoly
  • Socialbakers
  • HypeAuditor
  • Netvibes
  • Talkwalker
  • Zoho Social
  • Fanpage Karma
  • Dataminr
  • Followerwonk
  • Crimson Hexagon
Show More Show Less

Top Brand24 Alternatives and Overview

1

Linktree

Linktree is a link shortening and social media marketing service that helps users to build their online reputation.

By: Linktr
Based on 12 Votes
2

Mention

Mention is a real-time media monitoring application that helps to keep track of all your social media activities.

By: Mention Solutions SAS From France
Based on 26 Votes
3

Social Blade

Social Blade is a social media marketing toolkit for rapidly growing a company's social media reputation.

By: Social Blade
Based on 12 Votes
4

Brandwatch

By: Brandwatch
Based on 23 Votes
5

Twitter Analytics

Twitter is one of the most influential social media platforms out there.

By: Twitter
Based on 88 Votes
6

Planoly

Planoly is a social media management tool and content planner application for influencers.

By: Planoly
Based on 33 Votes
7

Socialbakers

The Socialbakers tools include Social Media Analytics, Social Media Builder, Social Media Ads, Social Media...

By: Socialbakers a.s. From USA
Based on 25 Votes
8

HypeAuditor

By: HypeAuditor
Based on 2 Votes
9

Netvibes

and makes sure that the number of followers is increasing exponentially...

By: Dassault Systemes
Based on 12 Votes
10

Talkwalker

It features monthly new results, data storage, historical data access, multiple social media support, page...

By: Talkwalker Inc. From Luxembourg
Based on 12 Votes
11

Zoho Social

It allows you to reach the right audience for your business, measure and analyze your...

By: Zoho Corporation Pvt. Ltd. From India
Based on 184 Votes
12

Fanpage Karma

Marketers can discover new posts, perform better engagement, and analyze their progress through the features...

By: tasqade GmbH
Based on 14 Votes
13

Dataminr

Its intelligence service is widely considered as a definitive one by many Fortune-500s and small...

By: Dataminr
Based on 2 Votes
14

Followerwonk

It allows you to search Twitter bios, compare Twitter accounts, breakout your followers, contrast your...

By: Moz, Inc. From USA
Based on 3 Votes
15

Crimson Hexagon

It features data sources, topic discovery, text analysis, interest affinities, and social accounts monitoring...

By: Crimson Hexagon, Inc. From USA

Brand24 Review and Overview

The evolution of e-commerce has led to the creation of a new sales and revenue channel for brands and businesses around the world. Most businesses today consider it as one of their most important channels and continue to increase their investment in it. The e-commerce channel like most other things in this world comes with its set of positives and negatives. While on one hand, it gives sellers the benefit of access, on the other hand, it also makes them pay for supplying sub-standard quality products. The customer feedback across this channel is fast and instantaneous. A customer using this channel is prone to be risk-averse and is likely to move ahead with a purchase decision only after due diligence.

The why and how of online reputation management

According to a recent survey, as many as 94% of people have opted out of buying a product after they’ve come across a negative review of it. Therefore, managing a brand’s reputation online becomes very important. A systematic approach in doing so would bear fruit in the long run. The systematic approach requires both meticulous plannings as well as the use of online reputation management tools. Brand24 is one of the leading online reputation management platforms used by businesses and brands around the world.

Capabilities of the platform

The platform offers features like advanced sentiment analysis to track customer sentiment and give the user a sense of the buzz surrounding the brand. It also serves users with instant notifications on encountering a negative mention and in turn helps them take control of the situation before things start to go out of hand. Further, the platform also offers features that help the user in obtaining information about the customer satisfaction levels. Moreover, online reputation management is a marathon and not a sprint. In addition to customer satisfaction and sentiment management, dedicated marketing efforts are required on part of the brand to improve customer perception.

Measurement and tracking features

However, measuring the impact of these marketing campaigns and further quantifying them is a challenge. Therefore, the platform offers features that help users in measuring the impact. The users are served with intuitive reports that help them understand the effectiveness of their marketing campaigns and make better decisions. Additionally, the hashtag tracking features help them in measuring the reach and impact of the hashtag.

Company Information

Company Name: Brand24 Inc.

Company Address: 1562 First Ave #205-2290, New York, NY, USA

Founded in: 2011

Top Features

  • Monitoring Social Media
  • Mentions Feed
  • Faster Mentions Interactions
  • Discussion Volume Chart
  • Intuitive Representation Changes
  • Engagement Discussions
  • Identifying Changes
  • Spot Problematic Issues
  • Mention Analytics
  • Analyzing Quality & Quantity
  • Influence Score
  • Sentiment Analysis
  • Real-time Alerts
  • Discussions Relevant Engagement
  • Filtering Data
  • Slack Integration
Core Features
  • Exporting Data
  • Mobile Application