Top BuzzSumo Alternatives

The era of content marketing is well and truly here. As a part of our online activity, we come across a plethora of web content every day. While we scroll through a lot of it, certain pieces just stick with us for a long time. And that is precisely where the success of content marketing lies. Content that engages and enriches the lives of the customers finds success while the rest is just scrolled away. For people outside the marketing domain, it may not seem to be a big deal, but people working in the content marketing domain realize the importance of such content.

How to solve the content conundrum?

Additionally, the peculiarity or rather the uniqueness of content creation is that there is no set formula to crack the code. A certain content idea may find high engagement among customers at a certain point in time, while there may be no takers for it later on. Therefore, the content marketing game works a lot on intuition and iteration. However, content creators cannot simply rely on these two metrics as they are expected to deliver the desired results all the time. What then can be a solution for this? How can content creators create content that is most likely to find high engagement?

What is BuzzSumo?

The answer to such questions is BuzzSumo. It is a content marketing platform that enables content creators and marketers to nail the content game. It offers various features and approaches to the content creation process with a level of sophistication. It all starts with discovery. For any content to find high engagement, it has to be relatable for the target audience. Additionally, the Internet provides users with a wide range of content. Analyzing what works and why does it work is the first step towards creating engaging content. With BuzzSumo, users can easily browse the web for such content and find inspiration from it.

Features on offer

The next step in the process is research. Understanding the target audience of a particular product or service holds the key. With the analytics features on offer, users can understand the various aspects of their target audience and deliver content that finds maximum traction among them. Then comes the process of piping content. Influencer marketing is an excellent way of piping content. It helps businesses deliver content through mediums that customers find more credible. As a result, the credibility of the content also gets enhanced in the process. The fourth and final step is monitoring, which involves fine-tuning the content strategy according to the customer response.