By: Cake, Inc.

Cake is a tracking and analytics software designed for affiliate marketing networks. The application allows networks to analyze affiliate performance and conversion data and to identify the affiliates and campaigns that are bringing more traffic than others. Cake tracking features include language and location based tracking, ecommerce support, targeting any device, ISP, browser or OS, postback and pixel control, individual interfaces for affiliates and advertisers and more.

From: USA Web Visibility: 42.02%
Based on 16 Votes
Top CAKE Alternatives
  • Kartra
  • iDevAffiliate
  • TUNE
  • AffiliateWP
  • HasOffers
  • We Can Track
  • Omnistar
  • NetRefer
  • LinkTrust
  • JROX
  • AffiliateShop
  • HitPath
  • WP Affiliate Manager
  • TrackingDesk
  • ClickInc
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Top CAKE Alternatives and Overview



Kartra is an online business tool that helps you handle all the operations from a single platform.

By: Genesis Digital LLC From USA
Based on 12 Votes


iDevAffiliate is affiliate tracking and management software that is compatible with any device.

By: iDevDirect LLC
Based on 7 Votes


Tune (formerly Mobile App Tracking) provides marketing console for your mobile marketing, with a unified platform.

By: Tune, Inc From USA
Based on 38 Votes


AffiliateWP is an affiliate marketing plugin for WordPress that can be easily installed in any WordPress website or blog.

By: AffiliateWP
Based on 7 Votes


HasOffers is a tracking tool for affiliate marketers, networks, advertisers and buyers to analyze and improve their online and mobile affiliate marketing efforts.

By: Tune, Inc. From USA

We Can Track

WeCanTrack is an essential tool in affiliate marketing which integrates your Google Analytics data with your sales data across Facebook Ads, Google Ads, Microsoft Ads, and others so that you know what is driving the sales and what is down-performing.

By: We Can Track B.V.
Based on 2 Votes


Omnistar allows users to create an affiliate program in a few easy steps and to...

By: Omnistar Interactive, LLC From USA


NetRefer has been designed by an expert team of marketers and technology people to offer...

By: Arnold Media Group From Malta


The software is designed to helping users run affiliate programs and manage their sales...

By: LinkTrust Technologies, LLC From USA
Based on 19 Votes


JROX can be easily integrated with any online website or store...

By: JROX Technologies, Inc. From USA


Some of its key features include fully hosted and supported platform, SEO friendliness, security and...

By: SilkRoad technology, inc. From USA


HitPath is faster, user-friendly and more feature-rich than many competitive tracking applications...

By: Webapps LLC From USA
Based on 2 Votes

WP Affiliate Manager

WP Affiliate Manager can be easily installed on any WordPress based e-commerce website or store...

By: WordPress Affiliate Manager


Allows you to do various campaign management functions that help to boost your overall conversion...

By: TrackingDesk
Based on 22 Votes


This software allows users to create new affiliate programs, manage existing ones, recruit affiliates and...

By: From Canada

CAKE Review and Overview

CAKE is an extensive provider of affiliate marketing products with advance set up for lead generation, advertisements, and multi-channel marketing solutions. Operating since 2010, they have excelled in these solutions. It is designated for most advertisers, publishers, and networks to optimize, manage, and assess real-time marketing performance.

CAKE Affiliate Marketing

CAKE Affiliate Marketing is the first solution in their marketing products. This product utilizes the Affiliate marketing and enhances the operation and analytics with these tools. This includes top names like Alaska, Fluent, Affle, Veterans United, and many more. It offers real-time data analytics and insights, with custom alerts, commission structures, and granular data.

CAKE helps in increasing visitor traffic and consequent profits with custom targeting and live monetization. The service is hosted by Amazon AWS, giving it full scalability. The Interface comes under GDPR and secure SOC 2 reports. Other than this, their affiliate marketing hosts many essential e-commerce tools too.

CAKE Lead Generation

CAKE Lead Generation is useful to create valuable and useful leads with proper traffic optimization and increased visitor counts. It offers access and insight into quality leads, activity logs, traffic performance, and detailed cost analysis. It has robust field validation, multi-touch attribution, and an active alert system. The lead generation uses advanced routing rules, multiple lead delivery system, call tracking, and a white-label interface. Lead generation also uses advanced security and privacy protection methods. Customized and real-time reports, with audit trail & history tracking, are also useful.

CAKE Multi-Channel Marketing

In Multi-Channel Marketing, admins get access to comprehensive marketing attribution software, that is super useful in digital campaigns, and channel performance analysis. It collects data from across several channels, affiliates, and many cross-channel tools. It has a unified analytics interface to offer high valued data accessibility, data security, and event tracking.

Similarly, the marketing tools also include complete audit trailing and their history. This consists of any small or more significant changes in the account setup, either by managers or admins. Detailed access to users via roles and permissions is given. They also have inbuilt fraud protection with pixel whitelisting and filtering any abnormal campaign behavior. Overall, CAKE truly has smart affiliate marketing and lead generation utilities.

Company Information

Company Name: Cake, Inc.

Company Address: 20411 SW Birch St. Suite 250, Newport Beach, CA, USA

Founded in: 2010

Top Features

  • Customizing Reports
  • Real-Time Reports
  • Customized Reporting Calculations
  • Geo-Location Tracing Campaigns
  • Device Tracing
  • Affiliates Customized Targeting
  • Product-Based Tracking
  • Tracking Audit Data
  • Tracking Mobile Campaigns
  • Track Impressions
  • Tracing Events
  • Product Level Reporting
  • Pixel Postback Control
  • Multiple Portals
  • Card-Based Processes
  • Affiliates Tagging
  • Integrated API Tools
  • Individual Automated API
  • Offer Contracts
  • Personalized Email Communication
  • External Application Integration
  • Customized Data Security
  • Centralized Compliance Reporting
  • Customize Account Permissions
  • Dedicated Hosting Service
  • Scalable And Reliable
  • Easy Search Box
  • Preventing Frauds
  • Awarding Referrals
  • Whitelist Pixels
  • Conversion Click Caps