Top CallRail Alternatives

CallRail is a marketing software that helps businesses to track client behavior through phone calls and generate leads by using analytics that suggest the user the perfect ads, words, and campaigns for the phone as well as the web. It is available in two packages titled as – Call Tracking and Analytics Suite.

The software automatically analyzes conversation on the phone to find custom keywords to optimize organic search, know hot leads, missed chances, and other relevant types of callers. This tracking makes an organization pitch the right words to increase the lead generation conversion rate.

Features

• Call Tracking and Analytics: This enables an organization to get phone call conversion rates from search, digital, and offline marketing campaigns, including even PPC words.
• Dynamic Number insertion: This feature lets the user or organization display tracking phone numbers to the target audience and lets them capture complete journey before and after the call.
• Multi-touch CPL Reporting: Multi-touch CPL report tie Ad spent data from Microsoft Ads, Google Ads, and Facebook Ads to inbound calls, text data, and form data.
• Instant number setup: A new call tracking number can be configured in less than a minute. A call flow builder can also create custom call routing for businesses.
• Recording Calls: As calls can be used for analytics to get the right kind of words to generate leads, they can also be recorded and stored offline for coaching the staff and improving the customer service. Calls can be comfortably reviewed and annotated.

Pricing and Conclusion

CallRail has Free as well as Premium Versions available.  The Free version can be used for 14 days, after which users will be asked to purchase the premium suites. Premium version is divided into – Call Tracking and Analytics Suite. While Call Tracking provides all the call-related features, the Analytics Suite provides with form submissions and analytics too.

Call Tracking costs $45 per month, and the Analytics Suite costs $95 per month.

 In conclusion, CallRail is a good service for new marketing agencies out there as it helps them perfect their sales pitch through call and web analytics, which in turn helps in generating leads and increasing sales and revenue.