Top CrowdTangle Alternatives

Businesses and organizations today revolve around storytelling and content marketing. Most organizations today rely on content to connect with their customers’ ever-changing interests. Be it an important international sports event or a national political event, the brands are looking to talk about it and, in the process, convey their messages. While the idea and rationale behind such a strategy may seem very practical and promising, keeping up with it is seldom easy.

The world has evolved into a hyper-connected place wherein different people are talking about various events at any given point of time, thereby making it difficult for content marketers to choose topics. Content marketers and advertisers have to look for content that connects the most with their target audience and weave stories and content around it.

What is CrowdTangle, and who should use it?

However, the question that comes to mind is, how does one do that? How do we know what’s trending and what’s not? Which content topic can provide me with the reach that I’m looking for? The answer to all these questions is CrowdTangle. It is a full-service content marketing platform that enables marketers to improve the performance of their content marketing campaigns by offering various features. It starts with content discovery. The internet is a vast place to be. It has unlimited scope. Once a brand has identified its target audience, the next logical step would be to know about their various interests.

Content discovery and competitor analysis

The second step should be followed by content discovery where the content marketers can search for the content that connects the most with their target group. CrowdTangle assists them in doing so by offering a single intuitive dashboard that displays content from all over the world. The content marketers can then filter the content according to their requirements and zero-in on their selection.

The platform further offers a competitive analysis feature that lets users evaluate their performance against competitors and improve on their shortcomings. Apart from these, CrowdTangle also provides users with the option to look for social referrals. It helps them identifies users who provide social referrals to their website and reward them.

Conclusion

The various features and options offered by the platform make it extremely useful for content marketers, thereby making it an instant hit amongst them. Content marketing is going to rule the marketing space for the foreseeable future, and using a platform like CrowdTangle is a step in the right direction.