Top Cvent Alternatives and Overview

Hosting a successful event is very important for businesses and brands. Also, the manner in which these events are conceptualized and hosted has undergone a lot of significant changes in the past few years. The traditional ‘call and reserve your seats’ has been replaced by dynamic landing pages designed specifically to cater to the needs of the participants.

The long mails giving vital information about the event have been replaced mobile apps which give the users a more personalized experience. As a consequence of all these changes, the events organized now are far more connected and intuitive as compared to the past. There is also far more clarity among the attendees in terms of their expectations from the event.

The reason for the change

All these changes have been possible primarily due to the onset of event management platforms like Cvent. The platform has made hosting events more manageable. The organizers can use the platform to coordinate with team members, keep a track of the attendees’ list, send personalized communication to participants and keep a track of the payment processes. And the best part is that they can do all this from anywhere using their mobile, tablet or laptop. Additionally, they could also send map-based guidelines to the attendees to help get to the venue without any hassles.

A platform for planners as well

The platform also acts as an events marketplace in addition to being an event management software. It helps hoteliers and venue owners find customers and target them exactly when they are looking for new venues to organize their upcoming events. The platform also equips the owners with power marketing and management tools that help them manage their business more efficiently. The platform, therefore, acts as an ideal sourcing channel for organizers and at the same time, also helps planners and venue owners grow their business.

Leveraging the power of analytics

Like almost all modern-day platforms, Cvent also uses analytics to give its users a more comprehensive view of their activity. It uses the power of analytics to drive insights based on the feedback received from various stakeholders. It further helps them channelize those findings into personnel training to help them prepare better for future events and also helps them understand the pain points in the customer funnel. Organizing and managing events in today’s times can quickly get out of hand if not approached properly. With the use of platforms like these, the chances of that happening reduce significantly and that is a win-win for all.

Company Name: Cvent, Inc

Company Address: 1765 Greensboro Station Place 7th Floor, Tysons Corner, VA, USA

Founded in: 1999