Top Factual Alternatives

Businesses require the use of factual data to drive in more sales and earn more revenue using targeted product marketing methods. It needs the use of location data to fine-tune the services and products to suit the local level needs of the consumers. It enables them to supplement and add value to their decision-making process by providing actionable data to work on and improve sales. Factual is a platform that supports such a move by the companies using the Foursquare platform to deliver location-based analytics data to the brands. It has unique products like Observation graphs, which will analyze anonymous user activity and use it to train the machine learning data models.

Observation Graph feature

The observation graph is a machine learning dataset that enables companies to understand consumer behavior and target specific user groups based on their geographic location and smartphone usage habits. It uses the location validation feature to check the validity of data before it is being fed into the system. The system sensors are used to anonymously track the activity modes of users, including workouts and social media browsing times. It employs around 100 features to associate and validate data from the device sensors.

The improvement is significant compared to existing geofencing APIs, and data comes directly from apps contributing location from the users. The data is sourced from multiple apps, but the user's identity stays protected. It covers millions of devices from over 27 countries in the world.

Get insights into data

Factual allows companies to make data-driven business plans and marketing strategies to help sell their products faster. It will enable them to discover customer intent and understand real-time behavior patterns to ensure the best decisions. The path from initial interest to a store purchase of a product is tracked dynamically using the intelligent insights tool. Stay ahead of the competition by benchmarking the audience's attention and using it to model the sales and marketing decisions.

The white-glove service provided by Factual deploys location experts to analyze and validate the data coming from different sources. It helps to transfer the behavior of the target audience into information ready to be fed into machine learning datasets. Also, track your brand's Return on investment and growth numbers. The framework runs on the foundation built by Global places data and observation graph.

Customer targeting methods

The intuitive customer targeting methods powered by Factual ensures highly customizable and accurate audience groups that are intelligently picked to provide the maximum Return on investment. It has a proven reputation with around 202% increase in the ROI values and a 47% decrease in marketing costs. The reliability of data is a significant plus point in favor of the Factual platform, as the proprietary data assets ensure the accurate representation of customer behavior.

The strategy team of Factual provides ample support in planning and executing decisions as well as targeted recommendations. It has integrated solutions with leading advertising platforms ensuring revenue flow into the system—the place validation checks for over 100 parameters to ensure that the user is staying at a specific place.